March 31, 2014 7:00 am by Lisa Fugere
A recent Curata study found that 71% of marketers plan to boost content marketing spend in 2014. A lot more marketers are going to be adding content to the web in 2014, so where can we expect to find the best content?
We put together a list of our favorite marketing blogs to help marketers find the resources they need to build savvy marketing strategies. The blogs we picked cover everything from website optimization and lead generation to video marketing and analytics.
Who owns it? Adobe
What do they talk about? Adobe’s Digital Marketing Blog covers SEM related topics, including conversion, targeting, mobile, analytics, and more.
Where can I find it? http://blogs.adobe.com/digitalmarketing/
Why should I read it? Today’s digital marketers are faced with endless options–for tools as well as tactics. Articles on the Adobe Digital Marketing Blog help digital marketers research tactics and tools to unlock the right combination of strategies for their brands. Adobe’s blog is organized into ten neatly-labeled categories that make it easy for readers to access a large cache of specific insights and to find a high volume of content about a specific digital marketing topic.
Who owns it? Aimclear
What do they talk about? On the Aimclear blog, you’ll find loads of great insights on display advertising, social media advertising, and search engine marketing.
Where can I find it? http://www.aimclearblog.com/
Why should I read it? Like most aspects of marketing, online advertising requires a specific skillset from those that administer it, but the rules of online advertising change constantly and drastically. The team at Aimclear specializes in online advertising, and they not only follow the changing rules, but understand and develop best practices almost instantly.
Who owns it? Brian Solis
What do they talk about? Solis studies and writes about the effects of emerging technology on business, marketing and culture.
Where can I find it? http://www.briansolis.com/
Why should I read it? Solis asks deep questions about the directions towards which technology pulls the forces that command our lives, and he answers them with thoughtful and informed blog articles. His blog offers a place to contemplate the future and think critically about how modern events impact societal shifts. He references leading marketing and cultural moments, such as Redbull’s content domination and the rise of the selfie, reviews books, conducts interviews, and encourages all marketers to think critically about the impacts of their campaigns.
Who owns it? Bryan & Jeffrey Eisenburg
What do they talk about? The Eisenburgs are professional marketing influencers and speakers, and the write articles about marketing topics for CMOs that cover everything from search and mobile metrics to lead generation.
Where can I find it? http://www.bryaneisenberg.com/
Why should I read it? Bryan Eisenburg’s blog articles use lots of concrete examples, screenshots, and crowd-sourced quotes to deliver well-researched content that paints more than just a single opinion on a variety of topics. They also focus on modern marketing tactics and offer helpful resources for marketers looking to refresh any aspects of their practices with modern tactics.
Who owns it? Buffer
What do they talk about? Buffer’s blog features incredibly well-researched posts on a variety of online marketing topics with an emphasis on social media.
Where can I find it? http://blog.bufferapp.com/
Why should I read it? Buffer prizes quality over quantity, so when you land on the Buffer blog, you know you’re reading content that was created as more than just linkbait. A lot of their posts delve beyond simple how-tos and into the psychology of buyer behavior–and how it impacts marketing. Almost every post is longform and features unique graphs, images, and quotes, and if you really want to dig into the nuances of a marketing topic, check out the Buffer blog.
Who owns it? Scott Brinker
What do they talk about? Scott writes about the convergence of traditional marketing and technology. He believes that brand-driven CMOs are being replaced by CMOs that understand how to select, manage, and report on the technology solutions that drive modern marketing teams, such as marketing automation and segmentation software. He uses the Chief Marketing Technologist blog to discuss where this shift is materializing and to help marketers understand the importance of technology in the modern marketing department.
Where can I find it? http://chiefmartec.com/
Why should I read it? In the last five years, marketing and IT departments have become co-dependent, and Brinker points out a growing issue for modern marketing departments: the leaders with traditional training are no longer effective leaders when technology training becomes more important than print and tv advertising, brand building, and list buying. Data-driven technologies are now prominent features of every aspect of marketing, and it’s more important than ever for marketers to keep abreast of these new technologies. Reading Brinker’s blog is a great place to start.
Who owns it? Copyblogger Media
What do they talk about? Copyblogger resources cover anything and everything to do with content creation. They feature articles about writing headlines, conducting podcast interviews, storytelling, writing calls-to-action that convert, and tons more.
Where can I find it? http://www.copyblogger.com/blog/
Why should I read it? The Internet has turned all marketers into writers, and it’s not as simple a craft as it seems. Copyblogger offers a huge volume of resources designed to help marketers create content that sells to online audiences. Anyone tasked with brand storytelling and content marketing should bookmark the Copyblogger blog as a go-to resource.
Who owns it? Damien Farnworth
What do they talk about? Farnworth is the Chief Copywriter over at Copyblogger Media, where he also writes about writing. On The Copybot, he focuses less on content strategy and entirely on how to write for the web.
Where can I find it? http://thecopybot.com/
Why should I read it? CMOs often write taglines. Lead Generation Managers write email and landing page copy. Social Media Directors write updates all day long, Content Marketers write blog posts and ebooks, Search Engine Marketers write ad copy, Interactive Marketing Managers write site copy. No matter how you slice a marketing department, every member gets called upon to do a little writing time and time again. Writing can be a scary and confusing task because its so visible, so marketers looking to improve their writing skills should take advantage of the wealth of knowledge Farnworth shares on his blog.
Who owns it? Danny Brown
What do they talk about? Danny Brown’s blog offers insights on social media, marketing and influence.
Where can I find it? http://dannybrown.me/blog/
Why should I read it? Hubspot ranked Danny Brown’s blog the #1 marketing blog in the world. Not only is the blog optimized for content consumption, the content is written to encourage readers to get to the bottom of every article. Brown isn’t just another marketing influencer recycling content about which every other marketer is talking; he offers truly modern perspective on the most modern marketing trends in social and influence.
Who owns it? Hubspot
What do they talk about? Hubspot’s inbound blog features essentially endless content on anything and everything marketing related. Posts delve into specific how-to topics, and don’t shy away from trends and controversy that occurs in the industry. The inbound blog is a great one-stop-shop for knowledge about fine-tuning your business-to-business marketing strategy.
Where can I find it? http://blog.hubspot.com/
Why should I read it? Stop by the Hubspot blog when you’re stuck for ideas, need answers to specific marketing questions, and to find content you can share with your team to help them understand new concepts or practices.
Who owns it? Kissmetrics
What do they talk about? The Kissmetrics blog features genuinely helpful content about converting social media followers, site traffic, and content marketing into leads. They also share the results of A/B tests and data-driven analytics advice.
Where can I find it? http://blog.kissmetrics.com/
Why should I read it? You can tell Kissmetrics takes conversion seriously just from the experience you get when you visit their blog; it’s designed to convert traffic without turning readers away–a sign that Kissmetrics actually practices what they preach. The Kissmetrics blog is the best place to go for inspiration about tests to run on your website, blog, and mobile apps.
Who owns it? Mailchimp
What do they talk about? The Mailchimp blog features a majority a content about using Mailchimp peppered with content about email marketing strategy.
Where can I find it? http://blog.mailchimp.com/
Why should I read it? Mailchimp’s blog serves as a sort of online community for the brand where they discuss how to build effective email marketing strategies with Mailchimp at their center. If you use Mailchimp, reading their blog is a requirement. If you don’t, reading their blog is still a great way to learn marketing best practices; Mailchimp runs a lot of innovative marketing campaigns, and they always dedicate blog posts to these campaigns as post-mortems.
Who owns it? Ann Handley
What do they talk about? Marketing Profs is a resource designed to teach marketing about marketing. The site typically covers lots of content around of-the-moment marketing trends, and is a good place to go to find out which topics are generating a lot of buzz amongst marketers.
Where can I find it? http://www.marketingprofs.com/
Why should I read it? The authors of the articles published on Marketing Profs are all pre-screened influencers, so you know you’re not just getting another opinion, you’re getting an expert opinion. Marketers looking for industry-leading advice should check out Marketing Profs for anything and everything that comes up in their day to day requirements.
Who owns it? Marketo
What do they talk about? Marketo’s blog offers loads of shareable content on anything and everything related to marketing.
Where can I find it? http://blog.marketo.com/
Why should I read it? Marketo understands content. Anyone looking to learn a new marketing practice, train a new team member, and stay up to speed on the latest marketing trends should absolutely stop by the marketo blog first. If you’re ever looking for content about marketing, chances are high you’ll find it on Marketo’s blog.
Who owns it? Moz
What do they talk about? The Moz blog covers anything and everything related to search engine optimization, include content marketing, responsive design, Google updates, building communities, and more. The blog even features entire articles dedicated to title tags.
Where can I find it? http://moz.com/blog
Why should I read it? SEO can often seem like a losing game for marketers who don’t have the luxury of dedicated search engine contractors, team members, or agencies. The ins and outs of SEO ranking are usually something marketers have to teach themselves, and if you want to learn about SEO, the Moz blog is a great resource. SEO is also a marketing topic that impacts most functions of the marketing team indirectly; content writers and social media managers should read the Moz blog to brush up on a topic that underlies many of their day to day responsibilities.
Who owns it? Avinash Kaushik
What do they talk about? Kaushik is a digital marketing evangelist at Google with a resume that features Intuit, SGI, and DHL. Needless to say, he’s seen some of Silicon Valley’s most visible brands build and develop digital marketing strategies. His blog is dedicated to the wisdom he’s collected over the years–most of which points to an increasingly data-driven marketing landscape.
Where can I find it? http://www.kaushik.net/avinash/
Why should I read it? There aren’t very many marketing veterans that have built their careers on the technological side of marketing, and from that pool, there are even fewer that write blogs about it. Occam’s Razor is a gem of insight about how to create, lead, and maintain data-driven marketing strategies.
Who owns it? 37 Signals
What do they talk about? 37 Signals uses Signal vs. Noise to share content about their products and their company–many written by CEO, Jason Fried, who shares valuable lessons about building a lean, modern, technology organization and developing the right product strategy.
Where can I find it? https://signalvnoise.com/
Why should I read it? Signal vs. Noise offers valuable wisdom about product strategy that’s all too rare in the technology industry. Rather than offering lists or how-to advice, articles on Signal vs. Noise tell stories. There’s no other blog like it, and marketers should reference it for advice on product strategy, team building, and corporate direction.
Who owns it? Ron Shevlin
What do they talk about? Ron has consulted for marketing teams at leading financial services, consumer product goods, retail, and manufacturing firms for the past twenty-five years. His blog offers snarky insights on fallacies and failures across the marketing industry.
Where can I find it? http://snarketing2dot0.com/
Why should I read it? Marketers don’t like to talk about their own mistakes, so Shevlin does it for them. As this list attests, there’s no shortage of helpful marketing content online, but sometimes, it’s just as helpful to learn what not to do as it is to learn what to do. Snarketing 2.0 is a great place to learn from the mistakes of others–a practice marketers can almost always afford to adopt.
Who owns it? Social Media Examiner
What do they talk about? On Social Media Examiner, you’ll find tons of articles that dissect the vast social media jungle. Social Media Examiner also goes beyond tips and tricks to explore social media strategies and how they fit into overall marketing strategies.
Where can I find it? http://www.socialmediaexaminer.com/
Why should I read it? Social media examiner features articles from a wide array of writers so their readers can access broad perspectives on social media. Not every post is as good as the next, but you can always find a fresh take on anything social media related on Social Media Examiner.
Who owns it? Sprout Social
What do they talk about? Sprout Social’s blog specializes in content about social media best practices, tips and tricks.
Where can I find it? http://sproutsocial.com/insights/
Why should I read it? If you want to learn about social media, go straight to the source. Thousands of brands publish their social content through Sprout Social’s platform every day, and the brand knows a thing or two about social media expertise. Social media is an excitable area of the marketing department; there’s always a new tip or trick, a new tool, a discontinued tool, etc. The Sprout Social team stays on top of all the latest developments in social media, and anyone with a hand in the corporate social profiles should keep an eye on the Sprout Social blog for updates on new features and tricks in the social media space.
Who owns it? Craig Rosenberg and Scott Albro
What do they talk about? Rosenberg and Albro help business-to-business technology companies build winning sales and marketing teams, and use the Topo blog as an outlet for all the wisdom they’ve collected helping brands scale in a rapidly changing landscape.
Where can I find it? http://blog.topohq.com/
Why should I read it? The Topo blog regularly features guest posts, interviews, and article round-ups from industry-leading influencers on a number of relevant marketing topics. The Topo blog is the best place to go to find the best insights on everything modern B2B marketers need to know about their craft.
Who owns it? Unbounce
What do they talk about? The Unbounce blog features tons of great, scientific tips on building web pages that are optimized to collect and convert leads, and it’s an outstanding resource for marketers tasked with converting site traffic.
Where can I find it? http://unbounce.com/blog/
Why should I read it? The Unbounce team writes content for engagement, not visits, and they take lengths to put forth content that’s based on examples and scientific evidence. Their content is more than just linkbait; it’s genuinely helpful.
Who owns it? Scott Stratten
What do they talk about? Stratten is an expert in viral, social, and authentic marketing (which he calls unmarketing), and believes that engagement trumps all else in the marketing world. His blog features podcasts on how marketers can position themselves as trusted experts so that when customers are ready to buy, they already know who to choose.
Where can I find it? http://www.unmarketing.com/
Why should I read it? Connecting with customers through a trusted brand is an undeniably important aspect of marketing. As the Web becomes home to most brands, marketers have less control than customers over how their brands are perceived. To maintain positive brand images these days, marketers have to replace old practices with customer-centric ones. Stratten helps teach marketers how to build trusted brands through truly helping customers.
Who owns it? Velocity Partners
What do they talk about? In content marketing, we often refer to different types of content as food groups. Jason Miller, Sr. Manager of Content Marketing at LinkedIn, created a popular formula for the perfect content marketing mix that includes the right mix of raisin bran, roasts, spinach, chocolate cake, and tabasco sauce. The Velocity Partners Blog is primarily comprised of tabasco sauce. The authors of their articles challenge conventional marketing wisdom to offer fresh perspectives on marketing trends.
Where can I find it? http://www.velocitypartners.co.uk/our-blog/
Why should I read it? The best marketers understand when a trend is right for their brand and when it’s not, but we all have to face those moments when the CMO or CEO says, “I keep hearing about brands on Pinterest. Why aren’t we on Pinterest? Please build a presence on Pinterest.” We could all build a presence on Pinterest, and it’s important to experiment with new marketing trends, but it’s even more important to understand how each aspect of the marketing strategy fits into our brand goals. The Velocity Partners blog encourages marketers to think about marketing strategies, not just implement them to appease the higher-ups.
Who owns it? Vidyard
What do they talk about? The Vidyard Video Marketing Blog publishes articles that elaborate on how to build video marketing strategies, how to optimize video campaigns for conversion, and how to create compelling video content that sells products.
Where can I find it? http://www.vidyard.com/blog/
Why should I read it? There’s a lot more to video marketing than creating TV ads, but few marketing departments hire team members to focus exclusively on video campaigns. Because video content is different from text content, it requires different marketing strategies. The Vidyard blog helps marketers understand how to create successful campaigns using video content.
What are your favorite marketing blogs? Let us know in the comments!