February 7, 2013 2:23 pm by Craig Rosenberg
Our first ever Inside Sales Influencer Ranking was a smashing success. Now, we have decided to tackle the daunting task of ranking sales leaders. Congratulations to everyone and thank you for the knowledgeable streams of 140 characters. Before you proceed, please make sure you read my disclaimers below.
There are some serious Kred scores on this list. These sales influencers are doing a lot of social sharing. The average score for the sales influencers was roughly 750 versus 661 for inside sales influencers.
Who is on the list:
People who primarily deliver sales content, have written or presented sales content, or make their primary goal in life making sales people more effective. It’s a broad topic. I separated the inside sales folks and included the social selling and sales tools influencers on the overall sales influencer list. You obviously have to be a Twitter user. If we missed anyone, let us know…we are not trying to be too exclusive.
We used Kred for the ranking system:
Kred only measures influence on Twitter. A lot of the sharing activity in B2B happens on Twitter and it is where most of us measure our influence (RTs, etc on Twitter). Facebook, Foursquare, etc shouldn’t count for this exercise. There is an argument to include LinkedIn, but I ultimately decided to put a stake in the ground with Kred/Twitter and see what happens. I also like that Kred scores are transparent — you can see what each score means here.
As I mentioned on the inside sales influencer list, it is their Kred score. I am not trying to decide who is a better sales expert than another. I just tried to put up a post of something that is fun and interesting to look at.
Finally, we will likely turn the “top 45″ into a really cool infographic. We chose not to create the graphic YET in case we missed anyone. If we did miss anyone, comment below or tweet at us — @funnelholic or @radius with #salesinfluence.
Influencer ( Kred Influence, Kred Outreach Score)
Author profile: Craig Rosenberg is the CEO and Editor of Funnelholic Media Craig works with companies to design, build, and optimize their Revenue Chain Strategy. What is the Revenue Chain? Whereas the supply chain which has repeatable, metrics driven processes that deliver products on time, the Revenue Chain is a systematic process built to predictably deliver/over-deliver revenue on time. Craig helps companies with their overall Revenue Chain strategy and advises them on the critical components such as online marketing, demand generation, social strategy, content marketing, inside sales, and sales processes.
Many in the industry also know him as The Funnelholic. On his popular blog, Craig waxes poetic on topics of interest to those who live and work in the B2B Revenue Chain from the top of the funnel to close.