Predictive Marketing for SMB Lenders
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Secure customers in a competitive lending market
The financial services industry is undergoing major disruption from technological innovations and novel business models. Lenders are finding it increasingly difficult to reduce acquisition costs and increase loyalty by targeting the right small businesses and engaging them in meaningful ways. Luckily, predictive can help.
Across dozens of small business lenders, Radius is proven to help you grow revenue with predictive marketing software that instantly recommends all of the small businesses that should be your next customers for loans and other financial products.
Translate data into insight and revenue across go-to-market teams
Find out how you can leverage predictive to address a wide range of needs like getting the latest insights from your data, expanding your pipeline and customer base, and building effective, timely strategies that allow you to unlock your true market potential.
Analytics & Operations
Access the source of truth for small business data. Radius is powered by the most accurate data and robust segmentation tools that enable you to resolve data challenges, optimize sales territories, and mobilize go-to-market initiatives that reach your top targets.
Customer Acquisition
Grow your customer base with speed and precision by filling the funnel with net-new leads that will turn into high-value customers. Radius integrates into marketing workflows so you can source and engage prospects across multiple channels including direct mail, sales, email, and digital advertising.
Strategic Decisions
Make smarter strategic decisions with a real-time view into your customers, top opportunities, and full market potential. Radius gives executives and their go-to-market teams a competitive edge by connecting customer data with the latest data on every possible customer.
Fortune 100 Financial Institution
We’ve seen tremendous lift in conversion and reduction in marketing costs with the Radius platform, as we work to bring our products to more small and medium-sized businesses.
increase in overall campaign response rate
lift in new customer conversions from direct mail
lift in new customer conversions from telemarketing
Predictive applications across every stage of the funnel
Learn everything you need to know about your best customers and identify more businesses like them. And with our industry-leading security, you’ll fall in love with the cloud all over again.
Improve Data Quality
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Reveal Addressable Market
Source Net-New Leads
Prioritize Top Prospects
Execute Multi-Channel Marketing
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Scale Co-Marketing
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Powered by The Network of Record TM
With thousands of dynamic attributes across all U.S. businesses, The Network of Record offers unprecedented breadth and depth so you can instantly identify your next customer. Learn More
Four Ways Predictive Intelligence Unlocks Explosive Growth for SMB Lenders
Inside this whitepaper you’ll learn how SMB lenders like Swift Capital, Kabbage, CAN Capital, and dozens more are leveraging data science to find and engage with their next best customers.
Download Whitepaper
Additional resources built for SMB lenders
Wait, there’s more! If you want to learn more about how predictive can help you fund SMBs efficiently, identify the right merchants and businesses to target, and drive revenue & customer growth, check out some of the resources below.
How To Build Market Segments That Predict Small Business Growth
Not all small businesses are looking for new vendors and solutions, so how do you find and target the ones that are? We experimented with the segment builder in the new Radius application to determine which segment attributes define the businesses that are most likely to grow.