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Predictive Marketing for Business Software Providers

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Secure customers in a competitive software market

The business software landscape is undergoing a major paradigm shift caused by a crowded ecosystem and lack of perceived differentiation between product offerings. Software companies are finding it increasingly difficult to reduce acquisition costs and stand out from the crowd by targeting the right prospects and engaging them in meaningful ways. Luckily predictive can help.

With measurable success spanning dozens of software companies, Radius has a proven track record for helping grow revenue with predictive marketing software, which instantly recommends all of your next customers for back-office and go-to-market solutions.

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Who Benefits From Radius

Translate data into insight and revenue across go-to-market teams

Find out how you can leverage predictive to address a wide range of needs like getting the latest insights from your data, expanding your pipeline and customer base, and building effective, timely strategies that allow you to unlock your true market potential.

Analytics & Operations

Access the source of truth for B2B software data. Radius is powered by the most accurate data and robust segmentation tools that enable you to resolve data challenges, optimize sales territories, and mobilize go-to-market initiatives that reach your top targets.

Customer Acquisition

Grow your customer base with speed and precision by filling the funnel with net-new leads that will turn into high-value customers. Radius integrates into marketing workflows so you can source and engage prospects across multiple channels including direct mail, sales, email, and digital advertising.

Strategic Decisions

Make smarter strategic decisions with a real-time view into your customers, top opportunities, and full market potential. Radius gives executives and their go-to-market teams a competitive edge by connecting customer data with the latest data on every possible customer.

Radius offers experience for unique industry needs

From all-in-one platforms to specialized point solutions, the back-office and staffing industry has undergone seismic changes. Radius delivers intelligence that helps teams like Zenefits, PrimePay, and Snagajob to better understand, identify, and reach their customers in more meaningful ways than ever before.


  • Access unprecedented data and predictive insight on your customers and prospects
  • Segment by existing HR & payroll technologies used by target accounts
  • Identify companies that are currently hiring & growing

As the landscape of marketing and sales technologies has multiplied, so has the need to quickly and precisely connect with buyers before the competition. With Radius, your entire go-to-market team has the data and insight they need to engage likely buyers across all channels.

  • Uncover all your ideal buyers and reach them across top channels
  • Segment by existing marketing & sales technologies, and gauge technology budget
  • Enhance marketing workflows with elegant software built for marketers by marketers

Any SaaS business application knows the power software can bring their customers. Radius is intelligent software that allows dozens of business applications to pinpoint and dominate their markets with deeper insights into target opportunities.

  • Pinpoint niche markets with access to hundreds of segmentable business attributes
  • Feed your channels and pipeline with the best prospects using look-alike targeting
  • Enable and clean all go-to-market systems with high-quality data

InfusionSoft Gains 360 Degree Customer View

Our dual-threat of inbound and outbound ensures no lead is left behind. Scoring and nurtures that marry content with prospects ensure inbound leads have consistent education and cultivation, and when the moment is right, hit a threshold for sales outreach.

-Doug Sechrist VP Demand Marketing at Infusionsoft

Increase in outbound reach per month

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Predictive applications across every stage of the funnel

Learn everything you need to know about your best customers and identify more businesses like them. And with our industry-leading security, you’ll fall in love with the cloud all over again.

Target Right Accounts

Focus on the right target accounts and create personalized campaigns that resonate.

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Reveal Addressable Market

View market size and penetration alongside your historical conversion rates.

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Source Net-New Leads

Identify high-quality new prospects and engage them with targeted campaigns.

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Prioritize Top Prospects

Maximize the conversion of inbound prospects and open opportunities.

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Execute Multi-Channel Marketing

Get the most out of your existing stack by integrating with leading CRM, marketing automation, and ad platforms.

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Scale Co-Marketing

Scale co-marketing by adding insight, security, and ease to the process alongside your partners.

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Powered by The Network of Record TM

With thousands of dynamic attributes across all U.S. businesses, The Network of Record offers unprecedented breadth and depth so you can instantly identify your next customer. Learn More

Four Ways Predictive Intelligence Drives Revenue Growth for Business Software Companies

In this whitepaper, you’ll learn how business software companies like Zenefits, InfusionSoft, Booker, and dozens more are leveraging predictive to find and engage with their next best customers.

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Additional resources built for Business Software companies

Wait, there’s more! If you want to learn more about how predictive can help you drive software adoption efficiently, identify the right prospects and accounts to target, and drive revenue & customer growth, check out some of the resources below.

Research Report

How Predictive Analytics Improves B2B Marketing Outcomes

Download our new Forrester research study to learn how predictive analytics has helped CMOs exceed annual revenue targets, achieve higher market share, and gain visibility into addressable markets, the #1 barrier to growth.


Customer Network Effects Report: Bringing B2B Data Into the Age of Intelligence

Download report to see how customer network effects are creating an unparalleled “source of truth” for B2B data.

Predictive Playbooks

How to Sharpen Targeting with Micro-Segmentation

Learn how you can use predictive segmentation for more targeted marketing.