Predictive Marketing for Business Software Providers
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Secure customers in a competitive software market
The business software landscape is undergoing a major paradigm shift caused by a crowded ecosystem and lack of perceived differentiation between product offerings. Software companies are finding it increasingly difficult to reduce acquisition costs and stand out from the crowd by targeting the right prospects and engaging them in meaningful ways. Luckily predictive can help.
With measurable success spanning dozens of software companies, Radius has a proven track record for helping grow revenue with predictive marketing software, which instantly recommends all of your next customers for back-office and go-to-market solutions.

Translate data into insight and revenue across go-to-market teams
Find out how you can leverage predictive to address a wide range of needs like getting the latest insights from your data, expanding your pipeline and customer base, and building effective, timely strategies that allow you to unlock your true market potential.

Analytics & Operations
Access the source of truth for B2B software data. Radius is powered by the most accurate data and robust segmentation tools that enable you to resolve data challenges, optimize sales territories, and mobilize go-to-market initiatives that reach your top targets.

Customer Acquisition
Grow your customer base with speed and precision by filling the funnel with net-new leads that will turn into high-value customers. Radius integrates into marketing workflows so you can source and engage prospects across multiple channels including direct mail, sales, email, and digital advertising.

Strategic Decisions
Make smarter strategic decisions with a real-time view into your customers, top opportunities, and full market potential. Radius gives executives and their go-to-market teams a competitive edge by connecting customer data with the latest data on every possible customer.
InfusionSoft Gains 360 Degree Customer View
Our dual-threat of inbound and outbound ensures no lead is left behind. Scoring and nurtures that marry content with prospects ensure inbound leads have consistent education and cultivation, and when the moment is right, hit a threshold for sales outreach.
Increase in outbound reach per month
Predictive applications across every stage of the funnel
Learn everything you need to know about your best customers and identify more businesses like them. And with our industry-leading security, you’ll fall in love with the cloud all over again.

Target Right Accounts

Reveal Addressable Market

Source Net-New Leads

Prioritize Top Prospects

Execute Multi-Channel Marketing
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Scale Co-Marketing
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Powered by The Network of Record TM
With thousands of dynamic attributes across all U.S. businesses, The Network of Record offers unprecedented breadth and depth so you can instantly identify your next customer. Learn More
Additional resources built for Business Software companies
Wait, there’s more! If you want to learn more about how predictive can help you drive software adoption efficiently, identify the right prospects and accounts to target, and drive revenue & customer growth, check out some of the resources below.

How Predictive Analytics Improves B2B Marketing Outcomes
Download our new Forrester research study to learn how predictive analytics has helped CMOs exceed annual revenue targets, achieve higher market share, and gain visibility into addressable markets, the #1 barrier to growth.

Customer Network Effects Report: Bringing B2B Data Into the Age of Intelligence
Download report to see how customer network effects are creating an unparalleled “source of truth” for B2B data.