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B2B advertising at consumer scale

Reach B2B buyers on their B2C channels.

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Radius Advertiser, through an exclusive partnership with LiveRamp, is the first B2B advertising solution to deliver contact-level targeting with more than double the reach across 500+ channels.

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Bringing the Digital Advertising Revolution to B2B

Find and reach the individuals you care about. On their terms and through their prefered channels.

Build qualified awareness

Drive awareness with key prospective buyers earlier in the purchase cycle

Grow customer acquisition

Expand your channel reach and generate new, qualified top-of-funnel leads

Nurture prospects across channels

Personalize buyer experiences with additional digital touch points and tailored messaging

Eliminate wasted spend

Lower customer acquisition costs by focusing ad spend on decision makers at target companies

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Connect with buyers on 500+ channels

Reach real business buyers at consumer scale

Activate more of your target business buyers across their consumer digital channels.

Scale advertising reach without sacrificing focus by accessing industry-leading match rates and comprehensive B2B data.

  • Boost reach among target buyers with double the match rates
  • Activate B2B audiences across 500 digital channels
  • Gain unlimited access to data on over 18M accounts and 40M contacts

Don’t just target businesses, target specific individuals within your key target markets.

  • Segment using 1,000+ attributes
  • Connect with the right contacts at target companies
  • Prioritize top audiences with embedded intelligence

Drive a unified buyer’s journey with a simple, integrated targeting workflow across every channel.

  • Streamline with centralized audience management and channel integrations
  • Build unique digital experiences with 500+ channels
  • Optimize performance with channel and funnel stage intelligence

Radius Network-Enriched Profiles + LiveRamp IdentityLink™ Activate Digital for B2B

How can Radius Advertiser activate consumer channels like never before? For the first time, we joined business and consumer data into a single Network-Enriched Profile. LiveRamp then matches consumer contact data from these profiles to the cookies and devices IDs of real people–enabling advertisers to target specific business buyers across more than 500 digital channels. The result:

  • Double Match Rates
  • Enable Precision Targeting

Learn more about The Network of Record, the data behind the solution.

We’re doubling conversions with the segmentation and omnichannel marketing we’re now able to do with Radius. And we’re just getting started "

Andrew Taylor
Head of Acquisition, Infusionsoft

Why Radius? Reach actual business buyers

Radius is the first deterministic ad targeting solution for B2B, allowing for people-based marketing at a scale like never before.

Probabilistic

Allows for proxies that loosen targeting focus in order to broaden reach, which threatens performance and efficiency. In B2B examples of probabilistic targeting include running ads on certain media outlets, account-level IP-targeting and look-alike campaigns.

Deterministic

Definitive proof of your targets’ identity. Ensures ads reach key personas – the buyers themselves at target accounts, at the right time and place – maximizing likelihood of conversion. In B2B, there is only one way to do deterministic targeting to business contacts, and you’re looking at it.

Resources to Up Your Digital Game

eBook
The B2B Marketer’s Definitive Guide to Omnichannel
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Webinar
Adweek Webinar: Digitally Transforming B2B Advertising
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Datasheet
Radius Advertiser Datasheet
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