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Create the relationships that drive revenue with Radius Account-Based-Marketing

Identify the best—high value, high propensity—accounts with Radius Account-Based Marketing. Then tap into the Network of Record for the always-on data you need to reach every key contact with personalized experiences.

Everyone knows that high-touch, highly personalized marketing can deliver exceptional results, but until now the selection process for priority accounts has involved a lot of guesswork. Radius Account-Based Marketing changes the equation. We leverage The Network of Record— the best B2B data source for accounts and contacts—along with hundreds of attributes to ensure that your ABM efforts target the highest quality accounts and prospects to outpace your competition.

Fully realize the potential of an account-based approach. With Radius ABM, you will know which accounts are most likely to convert, so you can focus on the most valuable prospects, and align marketing and sales around a clear set of targets.

There are many other tools on the market, but Radius wins this category because its solution includes predictive analytics in the account-based marketing context.

Use Cases

Use cases for Account-Based Marketing

Target Account Selection

What if all of your prospects were like your best existing customers? The Network of Record lets you identify the net-new accounts that deserve in your serious attention. We leverage The Network of Record with our proprietary AI to deliver predictive models, powerful segmentation, and insight into every possible buyer—with no duplicate leads.

Target Account Data Enrichment

Find existing high-potential leads buried within your CRM and reactivate them with targeted campaigns. Radius will map the kinds of prospects that have converted in the past, then scour your data to find promising, overlooked opportunities. It’s all the visibility your Demand Gen and Revenue Ops experts need to re-engage these perfect-fit prospects and nurture them in your active pipeline.

Account Segmentation

Your customers are your best prospects, as long as you know how to give them what they’re looking for. So push your marketing beyond new buyer acquisition and help existing customers purchase additional products or expand contracts. Use our flexible modeling and advanced algorithms to analyze accounts within your CRM to target for cross-sell or up-sell.

Account-Based Digital Targeting

Turn insight into action with Radius Outbound Marketing. Deploy precision campaigns across digital, social, telephone, email, and direct mail channels seamlessly—to any target. Reach promising contacts at exactly the right accounts online and offline, and evolve from a tactic channel strategy to a modern omnichannel buyer experience.

Radius makes sales and marketing teams more efficient, allowing us to reach volume without compromising personalized communications.

Chris Beaty, Director of Business Development