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Webinar

To realize ABM’s full potential, marketers need to use the wealth of external data that now exists about US businesses: data about companies’ tech stacks, online buying intent, hiring patterns, and even their financial performance.

Go-To-Market Strategy

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Blog

With the proliferation of MarTech solutions, it’s getting harder for companies to identify the right solutions that will elevate their tech stack and deliver some much-needed ROI. That’s why we launched the Predictive Evaluation series, which helps organizations sell predictive internally, select the right vendor, and build a strong business case that ensures long-term success.

Predictive 101

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Blog

Evaluating MarTech solutions is challenging, even more so when it’s a predictive marketing platform. Hear from our Sr. Demand Gen Manager, who highlights the key takeaways for marketers that are evaluating predictive vendors.

Evaluating Predictive

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Blog

All B2B marketers would agree the sweet spot for demand gen programs is to target the buyers who are most likely to buy, tying product capabilities with their customers’ needs. But how do you achieve precision AND scale in your marketing efforts? The answer is customer segmentation.

Go-To-Market Strategy