Radius and LiveRamp Exclusive Partnership Introduces a New Era for B2B Digital Advertising
With the Introduction of Radius Advertiser, B2B Marketers for the First Time Can Double Their Reach to Hyper-Targeted Audiences
SAN FRANCISCO – November 2, 2017 – Radius, the leader in connecting B2B data and intelligence, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leader in providing omnichannel identity resolution, today announced an exclusive partnership that delivers precision targeting capabilities to B2B digital advertisers, while also doubling their advertising reach. Working together, Radius and LiveRamp have developed Radius Advertiser, which gives B2B marketers access to precision and reach that had previously only been available in the B2C arena. For the first time, B2B marketers can take full advantage of the 500+ channels that B2C marketers have traditionally utilized.
Radius customers can now expand digital channels beyond existing integrations of Facebook and Google to new channels, such as LinkedIn, Adobe Audience Manager, BlueKai, Krux, Neustar, AppNexus, MediaMath, AdRoll and many more. This seamless integration includes the ability to:
- Expand Audience Reach: By joining consumer and business profiles powered by Radius’ Network of Record, this partnership delivers extensive reach across all channels.
- Target with Precision: Harness thousands of business attributes to segment audiences and personalize messaging to your best prospects to improve conversion rates.
- Orchestrate Omnichannel Campaigns: Access 500+ digital channels alongside Radius’ data, intelligence, and CRM and marketing automation integrations to reach buyers wherever they are.
Click to tweet: @radius & @LiveRamp partner to transform digital advertising for #B2BMarketers with Exclusive Partnership
“Enabling marketers to target only those prospects that are likely to convert is incredibly powerful,” said Darian Shirazi, CEO at Radius. “Our customers running targeted campaigns and account-based marketing initiatives struggle to reach their target audience online in meaningful and cost effective ways. Our partnership with LiveRamp now empowers them 2X greater reach across all digital advertising channels, accelerating their ability to convert pipeline and revenue.”
Large enterprises are already experiencing the impact this one-of-a-kind joint solution provides. A Fortune 100 customer saw results in a broad-scale, acquisition-focused campaign powered by Radius and LiveRamp yielded two-times lower customer acquisition costs and 96 percent higher digital ad conversions compared to a traditional campaign. Another Radius enterprise customer saw a 40 percent lift in impression-to-lead conversions across social advertising campaign when targeting audiences identified by Radius.
“We’re excited to see identity resolution being used to unlock people-based capabilities for B2B marketers,” said Anneka Gupta, LiveRamp co-president. “With the declining effectiveness of email, B2B marketers need more channels to target prospects during their journey, and this partnership delivers that capability in a big way.”
To drive revenue, companies need to reach the right person at the right place and time. Today, marketers lack the tools to fully utilize the promise of digital channels for identifying, targeting and converting accounts and contacts. A key barrier to digital advertising is poor data quality on targets and disjointed data integrations, which limits addressable audience and reach. In fact, while 66 percent of B2B marketers plan to increase digital budgets in the next 12 months, only 21 percent say that their teams excel at using data and insights to execute digital campaigns. Radius’ Network of Record, the most comprehensive and accurate source for B2B data, connected to LiveRamp, enables marketers and their agencies to reach B2B prospects like never before. This partnership confirms that convergence of data, martech and adtech is here, defining a new age of data intelligence.
To learn more about Radius Advertiser, register to see Radius CEO Darian Shirazi and LiveRamp co-president Anneka Gupta present onstage at the B2B Champions Club during Dreamforce 2017 at 9am November 6th at One Kearny in San Francisco.
Companies harness the Radius Revenue Platform to be first in every opportunity they can win, across every channel. Radius provide unlimited access to B2B data and intelligence by connecting customers to the largest, most accurate B2B data source — The Network of Record™. The Network of Record is Fueled by a Network-effect driven model, and is the backbone of the Radius platform. Radius provides companies with continuously sharper intelligence that expands their visibility into new and existing markets, informs decisions for campaign planning and more accurately predicts and drives pipeline growth. Integrations with sales and marketing platforms such as Salesforce.com, Oracle Eloqua, and Marketo, as well as digital and social channels, Radius customers can zero in and take action on this intelligence immediately. Join the community of leading companies that rely on Radius to drive new revenue from every sales and marketing campaign. For more information visit www.radius.com.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (NASDAQ: ACXM), delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.liveramp.com.