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Radius Launches First Ever Solution to Advance Co-Marketing for B2B Marketers

Radius Customer Exchange enables B2B marketers to scale and seamlessly execute targeted co-marketing campaigns with greater qualified reach and improved ROI

SAN FRANCISCO – September 27, 2016Radius, the leading business-to-business predictive marketing platform, today announced the Radius Customer Exchange (RCX), a first-of-its-kind solution empowering B2B marketers to rapidly develop, deploy and track performance of co-marketing campaigns. RCX gives both cross-team and cross-brand co-marketers instant visibility into shared customers, new prospects and campaign impact, while adding security and simplicity to the process by eliminating the need to share and integrate data. Partnered Fortune 500 companies like First Data and Sam’s Club are currently using RCX for rapid, effective campaign execution.

Made possible by the Radius Business Graph℠ and the real-time network effect contributions of Radius customers, customers can now securely visualize customer overlap and new opportunities, plus get rich, actionable insights that allow them to act fast on mutual targets. Radius is the first platform to pioneer synchronizing data management processes across a multitude of CRM systems. This technological innovation dramatically reduces the time from setup to engagement and enables unprecedented co-marketing, expanding qualified audience reach and ultimately sales.

Click to tweet: @radius announces the Radius Customer Exchange to bring co-marketing to #B2B marketers.

While technology has transformed most marketing functions, until now there have been few ways to efficiently execute co-marketing campaigns. Co-marketing remains a complex, time-intensive effort that requires expensive third party involvement.

“Cross-industry relationships allow large organizations to create an intelligent ecosystem that helps eliminate the traditional siloed implementations of CRM,” said Ian Kahn, Principal in PwC’s Salesforce.com practice. “By allowing companies to simply share customer data, they become more efficient and customer-centric while also seeing potentially higher return on past investments.”

RCX creates transparency for all partners involved and allows companies to gain operational marketing efficiencies that can reduce the cost per acquisition ultimately helping them retain more customers.

Beyond co-marketing across brands, enterprise organizations often struggle to integrate CRM systems due to siloed divisions or newly acquired businesses. RCX instantly uncovers shared and complementary accounts across disparate CRM systems, allowing customers to shortcut the integration process and expedite impactful go-to-market activities.

“The Radius Customer Exchange is a first of its kind solution and is redefining what marketers are able to do with data,” said Mark Woollen, chief product officer at Radius. “Customers can now extend Radius’ existing predictive marketing platform that provides deep insights into businesses and top notch security and use it to streamline the process of audience discovery, execution and management of co-marketing programs.”

Radius will be showcasing RCX alongside Sam’s Club and PwC in a session at this year’s Dreamforce 2016 on “Scaling Co-marketing Campaigns with the Radius Customer Exchange” on October 6 at 11 a.m. Learn more and request early access to the Radius Customer Exchange here.

About Radius
Radius was founded in 2012 on the premise that finding the best business opportunities is often still much harder than it needs to be. Radius empowers revenue-driven marketing leaders to intuitively move from data to action. Powered by the real-time Radius Business GraphSM, which draws on 50 billion external signals on over 20 million US companies, Radius uses advanced algorithms to unleash the true value of customer relationship management and marketing automation systems to bridge the gap across data, customer insights and execution. Using Radius, companies of all sizes can gain first-mover advantage, saturate market share and grow customer lifetime value. Radius is headquartered in San Francisco. For more information, please visit www.radius.com.