As B2B marketers, we know our role in generating revenue for our companies is increasingly important. Yet, with the mountains of data available about prospects and the changes to how buyers purchase, shouldn’t there be a more effective way to identify and convert the most valuable leads for our companies?
Enter predictive marketing. You’ve heard the buzz from analysts, the news and your peers, but what exactly is it? What are the use cases for it? How can it help gain a competitive edge in your marketing?
We demystify predictive analytics for marketers and provide tangible examples for what it is and how it can help your company generate more revenue. In this webinar, you will learn:
- What predictive (anything) really means
- The top use cases that predictive solves
- How to evaluate if predictive is right for your current marketing strategy
Businesses that have implemented predictive analytics are twice as likely
to exceed goals for marketing value contribution.
Source: “From Survive to Thrive: Predictive Analytics As Key to High Impact B2B Market Growth,” a commissioned study conducted by Forrester Consulting on behalf of Radius, August 2015
Prior to Radius, we were limited in the ways we could understand our target audience.