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Supercharging ABM: Why Great Data Is Your Competitive Advantage

John Hurley

Director of Demand Generation


David Johnson

Director Product Marketing

Oracle Marketing Cloud

Take ABM to the next level with better data and predictive.

On Demand

B2B marketers can’t stop talking about Account-Based Marketing (ABM). In fact, 87% of B2B companies say that ABM is extremely or very important to their overall marketing efforts.

Yet marketers often struggle to execute on their ABM vision because they lack rich data about their top accounts. Basic data in your marketing automation system about your target accounts’ industries or geographies isn’t enough to create personalized experiences that will resonate with customers and prospects or to build workflows that will ensure leads from top accounts are managed efficiently and effectively.

To realize ABM’s full potential, marketers need to use the wealth of external data that now exists about US businesses: data about companies’ tech stacks, online buying intent, hiring patterns, and even their financial performance.

Register to watch the on-demand recording.

Join John Hurley, Director of Demand Generation at Radius, and David Johnson, Director of Product Marketing at Oracle Marketing Cloud, for a webinar discussing how to:

  • Unlock data points around your target accounts
  • Extract meaning from your data
  • Act on the data insights using Oracle Marketing Cloud and Radius