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Webinar

The Rise of Revenue Ops: How Marketing Operations Fuels Growth

Learn about the B2B transformation that’s created a new Revenue Ops framework, and how marketing ops drives revenue.

On-demand webinar

Today marketing and sales teams are tasked with generating top-line growth. As B2B marketing continues to evolve, Marketing Operations is critical: providing the technological and analytical skills to drive revenue.

Are you a forward-thinking company looking to drive growth?

Join us and our panel of experts as we discuss best practices for the marketing ops function through the four Revenue Ops pillars: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics.

Learn how marketing operations efficiently:

  • Oversees management and strategy
  • Continually optimizes key marketing and sales processes
  • Accounts for the right technology
  • Delivers the right data and translates them into meaningful insights

Watch this webinar

Webinar

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Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible

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To realize ABM’s full potential, marketers need to use the wealth of external data that now exists about US businesses: data about companies’ tech stacks, online buying intent, hiring patterns, and even their financial performance.

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How Predictive Analytics Improves B2B Marketing Outcomes

Download our new Forrester research study to learn how predictive analytics has helped CMOs exceed annual revenue targets, achieve higher market share, and gain visibility into addressable markets, the #1 barrier to growth.