Learn how to build customer-centric direct mail strategy for your business.
With the spotlight on digital channels, many marketers often overlook one of the most effective channels in their B2B toolbox – direct mail. Think outside of the box: uplevel your direct mail strategy.
We partnered with direct mail experts from Lob, PrintingForLess, and Sendoso to create a comprehensive playbook and a blueprint so you can understand your customers and deliver value at every stage of their journey.
In the playbook, you will learn to navigate the direct mail space – including vendors, technologies, and tactics – to build a data-driven strategy that improves engagement and drives conversions.
Download the Omnichannel Playbook
Reading this playbook will help you:
- Understand why direct mail should be part of your Omnichannel Marketing mix
- Navigate the complex direct mail landscape and identify the right vendors and technologies for your needs
- Build a scalable, effective direct mail strategy that drives measurable results
Direct mail achieves a 5.1% response rate with a house list and a 2.9% response rate with a prospect list. Exceeding the 2% response rate of all digital channels combined.
DMA Response Report, 2017