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Omnichannel Playbook

How To Win With Direct Mail In The Age Of Digital

Learn how to build customer-centric direct mail strategy for your business.

With the spotlight on digital channels, many marketers often overlook one of the most effective channels in their B2B toolbox – direct mail. Think outside of the box: uplevel your direct mail strategy.

We partnered with direct mail experts from Lob, PrintingForLess, and Sendoso to create a comprehensive playbook and a blueprint so you can understand your customers and deliver value at every stage of their journey.

In the playbook, you will learn to navigate the direct mail space – including vendors, technologies, and tactics – to build a data-driven strategy that improves engagement and drives conversions.

Download the Omnichannel Playbook

Reading this playbook will help you:

  • Understand why direct mail should be part of your Omnichannel Marketing mix
  • Navigate the complex direct mail landscape and identify the right vendors and technologies for your needs
  • Build a scalable, effective direct mail strategy that drives measurable results

Direct mail achieves a 5.1% response rate with a house list and a 2.9% response rate with a prospect list. Exceeding the 2% response rate of all digital channels combined.

DMA Response Report, 2017

Omnichannel Playbook

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Enjoy the Omnichannel Playbook and please reach out with any questions.

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