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5 Steps to Sales Funnel Efficiency in 2019

How MINDBODY Blew Past SiriusDecisions' Sales Benchmarks with A.I.
Brandon Roberts

Senior Director, Sales Operations


Kerry Cunningham

Senior Research Director, Demand Marketing


John Hurley

Senior Director, Product Marketing



Wednesday, January 16, 2019
10:00 AM – 11:00 AM PT

In 2018, Brandon Roberts, MINDBODY’s Senior Director of Sales Ops, used AI-powered data enrichment to bring integrity to MINDBODY’s CRM. The results? Sales efficiency that beat SiriusDecisions’ benchmarks by 44% and delivered significant revenue gains.

In this roundtable webinar, Kerry Cunningham of SiriusDecisions and Radius’s own, John Hurley join Brandon for a discussion of how he planned, executed and measured this data-driven sales success story.

You’ll learn:

  • How to model and implement real-world data enrichment plans that get results

  • The secrets to maximizing your sales team’s productivity

  • Exactly what it takes to rally cross-functional teams and achieve ROI on your strategy

Go beyond theory and learn how advanced practitioners are putting enriched data to work.

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