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Predictive Playbooks

Predictive Evaluation Series

Marketing is no longer the ‘creative’ side of the house, it’s now a major figure in the revenue & pipeline conversation.

Marketers are increasingly being measured on their ability to move the needle. In an attempt to create high-converting campaigns and increase revenue, many forward-thinking marketers have started adopting predictive.

Research shows 61% are using, implementing, or planning to implement predictive in the next 12 months. Of those early adopters that have implemented, 83% said they have experienced considerable business impact from their use of predictive analytics.*

In this 3-part playbook series, we’ll cover how you can assess predictive vendors and build a business case to support this new solution in your marketing tech stack – optimizing your marketing spend and delivering high ROI.

*Forrester, October 2015

Subscribe to the Predictive Evaluation series

Part 1: How To Effectively Sell Predictive Internally

By reading this playbook, you will be able to:

  • Effectively build consensus across your business for predictive
  • Educate stakeholders about critical factors driving the need for predictive
  • Navigate the predictive buying journey and proactively engage vendors

Part 2: How To Select The Right Predictive Vendor

By reading this playbook, you will be able to:

  • Assess predictive vendors based on your business needs
  • Implement the definitive assessment framework in practice
  • Learn from companies that have successfully evaluated predictive vendors

Part 3: How To Build A Business Case For Predictive

By reading this playbook, you will be able to:

  • Measure key performance metrics when evaluating vendors
  • Calculate predictive ROI for your business
  • Effectively draw budget for a predictive investment

When comparing organizations, users of predictive are 2x as likely to lead in market share versus the companies that are yet to adopt.

Forrester, October 2015

Predictive Playbooks

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