eBook

How Predictive Fuels Lifetime Customer Value

87% of B2B marketing leaders said they had already implemented or were planning to implement predictive analytics in the coming 12 months.

Adoption has increased and benefits are known and substantial. However, for those who have not yet implemented predictive analytics, it might be helpful to understand top use cases for driving efficiencies and results in marketing and sales activities.

Download the eBook and learn more about use cases such as:

  • Filling the pipeline for fast-growing, high-performing sales teams.
  • Optimizing go-to-market activities.
  • Lowering your customer acquisition cost.
  • Prioritizing outbound efforts.
  • Determining the best upsell and cross-sell opportunities within your current customer base.

Prior to Radius, we were limited in the ways we could understand our target audience.

MainStreetHub

eBook

Thanks for downloading.

We've emailed you the eBook, check your inbox for it!

Check out some of these related resources

eBook

Customer Network Effects Report: Bringing B2B Data Into the Age of Intelligence

Download report to see how customer network effects are creating an unparalleled “source of truth” for B2B data.

Research Report

From Insight to Action: How Predictive Analytics Improves B2B Marketing Outcomes

Download our new Forrester research study to learn how predictive analytics has helped CMOs exceed annual revenue targets, achieve higher market share, and gain visibility into addressable markets, the #1 barrier to growth.

Whitepaper

How Predictive Insights Unlock Explosive Growth in New Markets Whitepaper

Learn about the role customer and market analytics play in unlocking successful market expansions.