eBook

How Predictive Fuels Lifetime Customer Value

87% of B2B marketing leaders said they had already implemented or were planning to implement predictive analytics in the coming 12 months.

Adoption has increased and benefits are known and substantial. However, for those who have not yet implemented predictive analytics, it might be helpful to understand top use cases for driving efficiencies and results in marketing and sales activities.

Download the eBook and learn more about use cases such as:

  • Filling the pipeline for fast-growing, high-performing sales teams.
  • Optimizing go-to-market activities.
  • Lowering your customer acquisition cost.
  • Prioritizing outbound efforts.
  • Determining the best upsell and cross-sell opportunities within your current customer base.

Prior to Radius, we were limited in the ways we could understand our target audience.

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