Marketers that have adopted predictive analytics are 2x as likely to lead in market share and exceed revenue targets
New Forrester research has revealed that predictive analytics is now a mainstream and indispensable technology for B2B CMOs. Eighty-three percent (83%) of organizations with predictive analytics have seen considerable business impact.
Download the full research study to learn how predictive analytics has helped CMOs:
- Exceed annual revenue growth by more than 10%
- Achieve higher market share compared to competitors
- Resolve the #1 barrier to growth: gaining visibility into addressable markets
Businesses that have implemented predictive analytics are twice as likely to exceed goals for marketing value contribution.
Source: “From Insight to Action: How Predictive Analytics Improves B2B Marketing Outcomes,” a commissioned study conducted by Forrester Consulting on behalf of Radius, September 2015
Prior to Radius, we were limited in the ways we could understand our target audience.