Research Report

From Insight to Action: How Predictive Analytics Improves B2B Marketing Outcomes

Marketers that have adopted predictive analytics are 2x as likely to lead in market share and exceed revenue targets

New Forrester research has revealed that predictive analytics is now a mainstream and indispensable technology for B2B CMOs. Eighty-three percent (83%) of organizations with predictive analytics have seen considerable business impact.

Download the full research study to learn how predictive analytics has helped CMOs:

  • Exceed annual revenue growth by more than 10%
  • Achieve higher market share compared to competitors
  • Resolve the #1 barrier to growth: gaining visibility into addressable markets

Businesses that have implemented predictive analytics are twice as likely to exceed goals for marketing value contribution.

Source: “From Insight to Action: How Predictive Analytics Improves B2B Marketing Outcomes,” a commissioned study conducted by Forrester Consulting on behalf of Radius, September 2015

Prior to Radius, we were limited in the ways we could understand our target audience.


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