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Go Beyond Lead Scoring: How to Leverage Predictive Analytics

Kerry Cunningham

Research Director


John Hurley

Director of Product Marketing


How FiveStars Grew Marketing Revenue by 20x

On Demand Webinar

To design and deploy successful programs, marketers must understand their buyers’ needs and challenges, defining characteristic, and how similar buyers respond to past programs. However, many popular analytics tools are not designed for marketing but for optimizing sales efficiency.

Listen and learn about the risks of investing in disconnected analytics, and how marketers can take advantage of actionable insights that fuel a more effective mix of marketing programs.

Businesses that have implemented predictive analytics are twice as likely to exceed goals for marketing value contribution.

Source: “From Survive to Thrive: Predictive Analytics As Key to High Impact B2B Market Growth,” a commissioned study conducted by Forrester Consulting on behalf of Radius, August 2015

Prior to Radius, we were limited in the ways we could understand our target audience.



Enjoy The Webinar!