Research Report

Gartner Cool Vendors in Data-Driven Marketing 2016

Learn about the five technologies deemed most innovative data-driven marketing solutions in 2016.

With 3000+ technologies, staying up-to-date on the latest tools is a job on its own. Each year, Gartner identifies innovative data-driven marketing solutions for marketing leaders tasked with evaluating technologies for their organizations. Only five technologies made the cut in 2016. This research introduces the vendors who have mastered machine-learning, personalization, and data integration to help data-driven marketers succeed.

See which technology the leading research & advisory firm tapped as the most innovative data-driven marketing solutions.

Radius is proud to be named a 2016 Gartner Cool Vendor.

Download a limited-time copy of the Gartner Cool Vendor Report

A Predictive Engine for Marketers Targeting Small and Midsize Businesses

1 in 4 decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter.

Report from Hotwire & VansonBourne, 2016

Gartner Cool Vendors in Data-Driven Marketing, Martin Kihn, Todd Berkowitz, 2016.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. ©2015 Gartner, Inc. and/or its affiliates. All rights reserved.

The Gartner Cool Vendor Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved.

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