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Whitepaper

Evolution of Data Platforms: How B2B Platforms Evolved in The Post-Big Data Era

Download the “Evolution of Data Platforms” and learn how to use trusted B2B data to transform your business.

163 zettabytes. That’s the volume of data that we can expect by 2025. To get there, we’ll see data grow at an incredible rate day after day, and year after year. So how can B2B marketers possibly navigate such a massive data ocean?

This position paper by Esteban Kolsky explains the strategies that visionary marketing teams are embracing to move from big data to a fully developed data insights platforms. Download his latest ideas to learn:

  • How to define data in a Post-Big Data Era
  • A Data Platform Map over seven generations
  • How to innovate with a Framework for Using Data Platforms

Begin planning your digital transformation with this expert guide.

Download the Position Paper

Esteban Kolsky is the principal and founder of ThinkJar, an advisory and research think tank focused on customer strategies. He has more than 25 years of experience in customer service and CRM consulting, research, and advisory services. He spent eight years at Gartner, and has assisted Fortune 500 and Global 2000 organizations in all aspects of their CRM deployments.

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