Clean data is the hidden advantage you need to uncover
Revenue is the lifeblood of any organization. Yet, predictable growth has never been harder and expectations have never been higher. Disrupted markets, dynamic buyers, and a splattering of technologies and tactics make for an ever-changing multiplex of activities juggled by B2B marketing and sales leaders.
Guided by Guest Speaker, Forrester VP and Principal Analyst, Laura Ramos, we will define the four principles shaping the age of the customer and why new methods for data stewardship offer go-to-market leaders an unfair advantage.
We invite you to join Radius and our guest from Forrester to hear how winners play by a new set of rules, including:
- Shift from a vendor-driven to a customer-lead strategy
- Address data gaps using powerful network-effects
- Evolve to advanced maturity stages & new disruptive advantages
- Connect the backbone platforms that find & engage buyers