The Truth About CDPs: What a B2B customer data platform can really do for you.
It’s no secret that data drives B2B marketing and sales, which is why 82% of B2B leaders have identified inaccurate, siloed data as their most entrenched challenge. And without reliable data, it’s nearly impossible to meet expectations around growth and customer experiences.
Enter the Customer Data Platform. With its promise of a 360 degree customer view and integration with your marketing automation system, CDPs are generating a lot of buzz. But, can they deliver the goods?
In this webinar, we demystify CDPs with concrete examples of how they work and what they can do for your business. You will learn:
- What sets CDPs apart from other solutions
- The top use cases for CDPs
- How to evaluate if a CDP is right for your go-to-market and tech strategy
- John Hurley, Sr. Director, Product Marketing