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Research Report

B2B Demand Metric Benchmark Report: April, 2016

How predictive analytics address challenges both now and in the future

With demand generation so clearly a part of the critical path to revenue, B2B marketers are eager to discover and explore approaches, technologies, and data sources to drive more effective demand generation.

Radius and Demand Metric recently completed a study in an effort to understand current pain points for B2B demand generation marketers and how predictive analytics address those challenges now and in the future. This study measured the current challenges for B2B demand generation marketers with the objective of understanding specific, current pain points as well as how and where predictive analytics can address them.

The infograph below illustrates a few of the most impactful points from our study.

Over 3 weeks in early 2016, we surveyed nearly 300 B2B companies with annual sales that ranged from less than $10 million to over $1 billion. The majority of these organizations had experienced growth during the past fiscal year.

Learn more by downloading the full infographic.

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