Get started with Radius

We'll walk you through our Radius Revenue Platform and show how it can be used to blow past your revenue goals.

Demo Request Submitted

Thank you for you interest! One of our account executives will reach out shortly to schedule a demo with you.

Research Report

B2B Demand Metric Benchmark Report: April, 2016

How predictive analytics address challenges both now and in the future

With demand generation so clearly a part of the critical path to revenue, B2B marketers are eager to discover and explore approaches, technologies, and data sources to drive more effective demand generation.

Radius and Demand Metric recently completed a study in an effort to understand current pain points for B2B demand generation marketers and how predictive analytics address those challenges now and in the future. This study measured the current challenges for B2B demand generation marketers with the objective of understanding specific, current pain points as well as how and where predictive analytics can address them.

The infograph below illustrates a few of the most impactful points from our study.

Over 3 weeks in early 2016, we surveyed nearly 300 B2B companies with annual sales that ranged from less than $10 million to over $1 billion. The majority of these organizations had experienced growth during the past fiscal year.

Learn more by downloading the full infographic.

Download Now

Prior to Radius, we were limited in the ways we could understand our target audience.


Research Report

Thanks for downloading.

We've emailed you the report, check your inbox for it!

Check out these related resources


Customer Network Effects Report: Bringing B2B Data Into the Age of Intelligence

Download report to see how customer network effects are creating an unparalleled “source of truth” for B2B data.

Research Report

How Predictive Analytics Improves B2B Marketing Outcomes

Download our new Forrester research study to learn how predictive analytics has helped CMOs exceed annual revenue targets, achieve higher market share, and gain visibility into addressable markets, the #1 barrier to growth.


Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible

Download a comprehensive ops framework and learn how innovative companies can build a world-class Revenue Ops organization.