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Event Sponsors

Visit the B2B Champions Club at Dreamforce 2017

Need to step away from all the noise at Dreamforce? Look no further. Come to the B2B Champions Club – just a 5 minute walk from Moscone Center. Hear industry leading speakers as well as relax, recharge and network. Sign up to reserve your spot!

Stop by anytime throughout the week for:

  • 20+ sessions by top B2B Sales and Marketing Leaders, download full agenda (PDF)
  • Networking alongside industry leading peers during breakfast, lunch, and happy hours
  • Live streaming of Marc Benioff keynote

Click here to download the speaker presentations or watching the session recordings.


Theme: B2B Data and Intelligence

  • 7:30 AM – 8:45 AM | Breakfast

    Join us for a catered breakfast.

  • 9:00 AM – 10:00 AM | North Bay Fire Relief Raffle & Fundraiser

    Our hearts go out to those affected by the recent devastating 2017 North Bay fires. Stop by the B2B Champions club as we’ll be raffling off cases of wine from the wineries affected by the fire. All proceeds will go directly to the North Bay Fire Relief Campaign which supports the immediate needs of community members most impacted by the fires.

  • 10:15 AM – 11:00 AM | The Rise of Revenue Ops – The B2B Transformation Panel

    Learn about the B2B transformation that’s created a new Revenue Ops framework, and how operations drives revenue. Join our panel of experts as we discuss best practices for the ops functions through the four Revenue Ops pillars: Management & Strategy, Process Optimization, Technology & Project Management, and Data & Analytics.


    • Moderator: Amit Varshneya, CEO, Martech Advisor
    • Charlie Liang, Director of Marketing, Engagio
    • Brian Hansford VP Client Services, Marketing Tech & Performance MGMT, Heinz Marketing
    • Amanda Ovenden, Director, Marketing and Sales Performance, Allocadia
    • Jenn Steele, VP Product Marketing, Bizible
    • Jocelyn King, Senior Director, B2B Global Demand at Intel and President, MOCCA

  • 11:15 AM – 11:45 AM | Top Women in Revenue Panel

    The silos that once separated Marketing and Sales are falling away, replaced by a new era of interconnection and a laser-sharp focus on revenue and hard metrics. In this session you’ll hear from some of the women who are leading the transformation. They’ll explore what women bring to revenue-driven professions, discuss their own paths and offer advice to others who are just beginning to make their way.


    • Shari Johnston, SVP Marketing, Radius
    • Jennifer Pockell-Dimas, VP Marketing & Business Ops, Plex
    • Julia Stead, VP Marketing, Invoca
    • Lauren Goldstein, Chief Revenue Officer, Annuitas

  • 11:45 AM – 1:00 PM | Lunch & Book Signing with Christophe Trappe

    Join us for a catered lunch.

  • 1:00 PM – 1:45 PM | What’s it Take to Win the World Series? Big Data Grand Slam

    Winning the World Series is one of sport’s greatest accomplished. Winning it three times in a decade makes you a dynasty. Whether you’re winning it all in baseball, or winning your next customer, data has become an instrumental tool in making the right decisions and creating the right experiences. Meet Jerry Drobny, President of Strategic Revenue for the San Francisco Giants, and Paul Greenberg, author and the “Godfather of CRM”, for a interactive discuss about the parallels in baseball, big data, and boardroom decisions–hosted by Mark Woollen, Chief Product Officer at Radius.


    • Paul Greenberg, Founder, The 56 Group
    • Mark Woollen, Chief Product Officer, Radius
    • Jerry Drobny, VP, Strategic Revenue Services, SF Giants

  • 2:00 PM – 2:45 PM | How Tech Companies Can Master Storytelling to Reach Their Customers

    Two-time author and global content coach Christoph Trappe will share his framework of how tech companies can identify and refine their unique and authentic story and then relentlessly share. Join us for his session a free signed book.


    • Christoph Trappe, VP Content Marketing Strategy, Americas, ScribbleLive

  • 3:00 PM – 5:00 PM | Live streaming of Keynote with Marc Benioff and Special Guests

    Join us for appetizers and a live streaming of the Dreamforce Keynote.

Theme: Account-Based Marketing

  • 7:30 AM – 8:15 AM | Breakfast

    Join us for a catered breakfast.

  • 8:15 AM – 8:45 AM | ABM Alliance Panel Discussion: Getting ahead of the ABM revolution

    Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up. In this panel session, the industry’s top ABM vendors share their insights on most important new trends in ABM and offer tips on how to get ahead of the ABM revolution.


    • Moderator: Craig Rosenberg, Chief Analyst & Co-founder, TOPO
    • Lisa Ames, VP Demand Generation, DemandBase
    • Heidi Bullock, Chief Marketing Officer, Engagio
    • Kristen Alexander, VP Marketing, Certain
    • Carl Tsukahara, CMO, Optimizely
    • Jenn Steele, VP Product Marketing, Bizible
    • Shari Johnston, SVP Marketing, Radius
    • Elle Woulfe, VP Marketing, Lookbook HQ

  • 9:00 AM – 9:30 AM | Solid from Start to Finish: The Future of Events

    Our physical and digital worlds are colliding, creating opportunities to capture more and better data to power innovative marketing. The behavioral data marketers can now capture before, during and after events creates a truly holistic view of customers and prospects so marketers can react in real-time to create engaging experiences. Kristen Alexander, CMO of Certain, will provide insight into the tactics leading companies are deploying, including weaving events into their ABM strategy, and how combining the physical and digital is driving measurable business results.


    • Kristen Alexander, VP Marketing, Certain

  • 9:45 AM – 10:15 AM | Delivering Content in an ABM World

    The shift to ABM as the dominant B2B marketing strategy has brought about advances in targeting, personalization and analytics. But many ABM programs still look like traditional demand gen. Many marketers haven’t adapted the way they deliver content and educate buyers in this new world. Learn how companies are adopting Intelligent Content delivery to address the unique pains of buyers at the account level, nurture anonymous contacts at target accounts and better understand account level interest and intent.


    • Elle Woulfe, VP Marketing, LookbookHQ

  • 10:30 AM – 11:00 AM | The Future of ABM

    Account-Based Marketing is one of the most powerful strategies in a B2B Marketer’s arsenal. Combined with the right tools and processes to get the job done, ABM can transform the way you market. But what’s next? New technologies like artificial intelligence and machine learning are fundamentally changing how we identify target accounts, while delivering deeply personalized experiences, customized content, and targeted advertising. The future of ABM is about changing the way B2B Marketers think about their customers and prospects, and helping sales deliver more pipeline and closed business.


    • Peter Isaacson, Chief Marketing Officer, Demandbase

  • 11:15 AM – 11:45 AM | CMOs: Don’t Want to Report to a CRO? Here’s Your Blueprint for Better Marketing Planning

    When we think about what we do in marketing, almost all of the thought is around execution. The doing part of marketing. However, as marketing executives, we need to evolve the way we think about objective and metric planning and become a role with answers. In this session, we’ll show you why current forecasting is broken and how to build your voice with the CEO and Board.


    • Jenn Steele, VP Product Marketing, Bizible

  • 12:00 PM – 1:30 PM | Lunch & ABM Tank: Separating the Best New ABM Products from the Rest

    This is the golden age of MarTech, with new products coming online all the time. Join this lunchtime pitch-off, as the brilliant minds behind some of the most exciting new ABM products will showcase their ABM offerings each in under 10 minutes. After an hour you’ll walk away fully up to speed on all the best in breed technologies for your ABM MarTech stack.


    • Beau Scroggins, Sr. Product Manager, Radius
    • Jeff Freeman, Director Product Management, Demandbase
    • Charlie Liang, Director Marketing, Engagio
    • James Huddleston, Sr. Director Product Marketing, Certain
    • Elle Woulfe, VP Marketing, LookBook HQ
    • Jenn Steele, VP Product Marketing, Bizable
    • Claire Vo, Sr. Director Product & Brigitte Donner, VP Marketing, Optimizely

  • 1:45 PM – 2:15 PM | From Prospect to Customer: Maximize Lifetime Value with Account Based Marketing

    These days, everyone is talking about Account Based Marketing. However, there are a few big myths that could be holding you back from seeing success and leveraging ABM to its fullest. First, ABM doesn’t have to be a massive undertaking. In fact, you can get up and running pretty quickly. Second, ABM is for all stages of the Customer Journey, including post sale. Join this session with Heidi Bullock, CMO of Engagio, to see real-world examples and proven ABM secrets they use to land and expand target accounts at scale.


    • Heidi Bullock, Chief Marketing Officer, Engagio

  • 2:30 PM – 3:00PM | Transforming Your Customer Experience with Your Brand Using Personalization + Experimentation

    Navigating the rapidly changing landscape is becoming more and more challenging, which is why it’s essential for marketers to satisfy customer expectations for personalized experiences. By delivering a more relevant experience to visitors, marketers can increase engagement and accelerate the buyer’s journey from awareness to sale. Learn how to deliver seamless multi-channel experiences your customers expect.


    • Carl Tsukahara, Cheif Marketing Officer, Optimizely

  • 3:15 PM – 3:45PM | You Can’t Buy a Beer With a Hashtag: How to Translate #ABM Into Execution, Pipeline & Closed Deals

    Frankly, I’m getting tired of hashtags and ABM fluff talk that is mostly about the promise of account-based marketing without offering a lot of detail or actionable insights. In this session, we’ll get tactical and practical – offering specific, proven and repeatable habits that integrate your sales & marketing efforts, accelerate Named Account engagement, and close more deals faster.


    • Matt Heinz, President, Heinz Marketing

  • 4:00 PM – 4:30 PM | Radius ABM: Building Meaningful Connections through Data and Intelligence

    If you want to win at ABM, you have to know exactly who you’re trying to reach. Then you have to connect with them on their terms and in their preferred territory. That takes advanced AI, fueled by current, comprehensive and accurate data. Radius is unveiling a new ABM workflow that helps you intuitively target and build winning relationships with your best accounts. Join us for a guided tour.


    • Beau Scroggins, Sr. Product Manager, Radius
    • John Hurley, Sr. Director of Product Marketing, Radius

Theme: Omnichannel Marketing

  • 7:30 AM – 8:45 AM – Breakfast

    Join us for a catered breakfast.

  • 9:15 AM – 10:15 AM | Bringing B2C Advertising to B2B

    We hear it all the time–”B2B marketing is at least 5 years behind B2C.” Our peers in the consumer world have learned to embrace the digital transformation. Those that didn’t ultimately ceased to exist. The same transformative has arrive in B2B, and until now, the same tactics and tools consumer marketers used to reach buyers online were not available. See two CEOs reveal a vision that will activate the digital world for B2B marketers at consumer scale.


    • Darian Sirazi, CEO, Radius
    • Anneka Gupta, CEO, LiveRamp

  • 10:45 AM – 11:30 AM | Discovering Square’s Top Customer Segments & Driving Engagement

    A blueprint for how superior intelligence on top customer segments coupled with hyper-personalization allowed Square to find and engage high-quality prospects.


    • Thomas Cyr, Marketing Manager, Lead Gen & Programs, Square
    • Rathna Sundaralingam, Director of Customer Success & Enablement, Radius

  • 11:45 AM – 1:00 PM | Lunch

    Join us for this catered lunch.

  • 12:00 PM – 1:00 PM | Strategies for Aligning Sales and Marketing Through Data Intelligence and Innovation

    How to leverage data intelligence and innovation to produce a winning GTM strategy from concept through execution. Learn the importance of leveraging data for total addressable market analysis, aligning on an ideal customer profile, and executing an omnichannel marketing plan to drive sales effectiveness and revenue.


    • Moderator: David Obrand, COO, Radius
    • John Reints, Director Marketing Operations, MarketSource
    • Steve Bonvissuto, Executive Director of Innovation, MarketSource
    • John Lippert, VP Commercial Business Development, MarketSource
    • Jen Mingo, SVP Customer Success, Radius

  • 1:00 PM – 1:30 PM | Turnkey Intelligent Solution to Reach and Convert Hyper-Targeted Audiences across all Digital Channels

    Wipro and Radius are driving sales and marketing transformation through an integrated solution by creating an end-to-end Digital Marketing Platform. Utilizing a services-based model which includes a rich data set and Intelligence for an Omni-Channel approach. Wipro will walk through how they can enable this Digital Transformation through their DxP platform and other services that focus on your processes to design, build and execute on digital marketing.


    • Chandra Surbhat, VP & Global Head – Conntected Customer Experience, Wipro

  • 1:30 PM – 2:00 PM | Expanding your B2B Advertising Reach with Business to Consumer Profile Matching

    B2B Marketers are more savvy than ever at focusing their spend on the accounts most likely to convert. However reaching those target accounts and contacts with advertising can often times be challenging. Learn how Radius leverages the extensive data in The Network of Record to extend the reach to your target B2B buyer to their consumer profile. Improve your ROI and reach through business to consumer profile matching.


    • Joel, Director, Data Sourcing & Partnerships, Radius

  • 2:15 PM – 3:00 PM | Orchestrating ABM Omnichannel with B2B Data & Technology

    The secret to successful ABM isn’t so secret: start with quality data, add the right orchestration tools and finish off with sales and marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another. Radius and Salesforce will share what it takes to move from theory to successful practice.


    • Andrew Lihani, Enterpise Pardot Specialist, Salesforce
    • Jen Mingo, Senior Vice President, Customer Success, Radius

  • 3:30 PM – 4:15 PM | B2B CMO Panel

    Hear from the best and brightest B2B CMO’s and their thoughts on trends for 2018 and beyond. Learn what their biggest challenges are, where they plan on doubling down on their budgets and the cultural changes needed for CMO’s to truly lead change in an organization.


    • Jeanniey Mullen, Chief Marketing Officer, Mercer
    • Greg Ott, Growth Architect | Brand Builder, Nav Inc.
    • Scott Vaughan, Chief Marketing Officer, Integrate
    • Andrew Gaffney, President, G3 Communications

  • 4:30 PM – 5:30 PM | The Future of B2B Advertising Roundtable and Drinks

    Join our roundtable of leading digital advertising agencies and B2B technology platoforms for drinks and best practices to discuss how to build a customer-centric digital ad strategy.


    • Moderator: Shari Johnson, SVP Marketing, Radius
    • Jessica Ulin, SVP of Media, DWA Media
    • Andrew Kaplan, Group Manager Product Marketing, LinkedIn
    • Dan Buckstaff, Head of Partner Marketing, LiveRamp
    • Louis Moynihan, MarTech Partnerships Lead, Global Marketing Solutions, Facebook

Theme: Intelligence Driven Marketing

  • 7:30 AM – 8:45 AM – Breakfast

    Join us for a catered breakfast.

  • 9:00 AM – 10:00 AM | B2B Data & Intelligence for SMB Marketers: Top Three Ways to Convert More SMBs

    In today’s competitive local marketplace, it is important to invest in data and technology that will allow you to reach the right SMB audiences and to enable sales teams with the right leads at the right time. What if you could leverage an intelligent platforms that learns how to predict and supply better leads, continually getting smarter over time. Learn how Yellowpages, Dex Media, iHeartRadio, American Express and other leaders in local are growing faster than their competition with better technology choices.


    • John Hurley, Senior Director, Product Marketing, Radius (need to confirm)

  • 10:30 AM – 11:30 AM | Drive Intelligence Through the Funnel: Box Masters B2B Data to Fuel Growth

    Here’s the truth: your stack is only as intelligent as its weakest layer. If you want to keep up with the exponential growth in B2B data, you have to keep your data clean, grow net-new pipelines, and make real and lasting connections with your customers. That takes integrated intelligence at every level. Join Lauren Vaccarello, VP of Marketing at Box, as she shows you how Box used Radius to do just that and build an intelligent funnel.

  • 11:45 AM – 12:45 PM | Lunch

    Join us for this catered lunch.

  • 12:45 PM – 1:45 PM | Predicting Growth: How Data-Driven AI Transformed Sales for Nextep

    Predictive Intelligence is based on the simple but powerful notion that with the right insights onto your target markets, you can create marketing and sales strategies that deliver, every time. In this session, you’ll learn how Nextep leveraged the Radius Revenue Platform to gain deep knowledge of TAM; create an intelligent, integrated ecosystem between Salesforce and Pardot; and reach the best audiences with effective, personalized messages.


    • Christy Hrencher, Manager of Marketing, Nextep
    • Breanna Honeycutt, VP of Sales, Nextep

Hear From And Engage With Top Industry Thought-Leaders in B2B

Heidi BullockHeidi BullockCMO, Engagio
Lauren VaccarelloLauren VaccarelloVP, Marketing, Box
Matt HeinzMatt HeinzPresident, Heinz Marketing
Amit VarshneyaAmit VarshneyaCEO, Martech Advisor
Paul GreenbergPaul GreenbergFounder, The 56 Group
Craig RosenbergCraig RosenbergCo-Founder and Chief Analyst, TOPO
Jenn SteeleJenn SteeleVP, Product Marketing, Bizible
Shari JohnstonShari JohnstonSVP Marketing, Radius
Kristen AlexanderKristen AlexanderVP, Marketing, Certain
Peter IsaacsonPeter IsaacsonCMO, Demandbase
Carl TsukaharaCarl TsukaharaChief Marketing Officer, Optimizely
Lauren GoldsteinLauren GoldsteinChief Revenue Officer, Annuitas
Jeanniey MullenJeanniey MullenChief Marketing Officer, Mercer
Lisa AmesLisa AmesVP, Demand Generation, Demandbase
Julia SteadJulia SteadVP, Marketing, Invoca
Brigitte DonnerBrigitte DonnerVP, Marketing, Optimizely
Jennifer Pockell DimasJennifer Pockell DimasVP, Marketing & Business Ops, Plex
Christoph TrappeChristoph TrappeVP, Content Marketing Strategy, Americas, ScribbleLive
James HuddlestonJames HuddlestonSr. Director, Product Marketing, Certain
Mark WoollenMark WoollenChief Product Officer, Radius
Charlie LiangCharlie LiangDirector of Marketing, Engagio
Elle WoulfeElle WoulfeVP Marketing, LookbookHQ
Breanna HoneycuttBreanna HoneycuttVP of Sales, Nextep
Brian HansfordBrian HansfordVP of Client Services, Marketing Tech & Performance MGMT, Heinz
Chandra SurbhatChandra SurbhatVP & Global Head – Connected Customer Experience, Wipro
Sam MelnickSam MelnickVP, Marketing, Allocadia
Jessica UlinJessica UlinSVP Media, DWA
Christy HrencherChristy HrencherMarketing Manager, Nextep
Scott VaughanScott VaughanChief Marketing Officer, Integrate
Jocelyn KingJocelyn KingSenior Director, B2B Global Demand at Intel and President, MOCCA
Andrew KaplanAndrew KaplanGroup Manager, Product Marketing, LinkedIn
Jerry DrobnyJerry DrobnyVP, Strategic Revenue Services, SF Giants
Greg OttGreg OttGrowth Architect | Brand Builder, Nav Inc.
Dan BuckstaffDan BuckstaffHead of Partner Marketing, LiveRamp
Jen MingoJen MingoSenior Vice President, Customer Success, Radius
Andrew LihaniAndrew LihaniEnterpise Pardot Specialist, Salesforce
Thomas CyrThomas CyrMarketing Manager, Lead Gen & Programs, Square
Anneka GuptaAnneka GuptaCEO, LiveRamp
Andrew GaffneyAndrew GaffneyPresident, G3 Communications
Louis MoynihanLouis MoynihanMarTech Partnerships Lead, Global Marketing Solutions, Facebook
John ReintsJohn ReintsDirector Marketing Operations, MarketSource
Steve BonvissutoSteve BonvissutoExecutive Director of Innovation, MarketSource
John LippertJohn LippertVP Commercial Business Development, MarketSource
Rathna SundaralingamRathna SundaralingamDirector of Customer Success & Enablement, Radius

Event Sponsors

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