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  1. Customers /
  2. Small Business Software Company
Mask Created with Sketch. Customers Arrow Created by Radius.

“We were limited in the ways we could segment our target audience. With Radius, we can instantly test new recipes of relevant characteristics such as social media presence.”

VP of Marketing
Industry

Business Software

Use Case

Go-To-Market Strategy

900%

ROI within 5 months


$4.6MM

In annualized revenue


$57MM

In open opportunities


Small Business Software Company Achieves 900% ROI Within 5 Months

Emerging technology firm fuels financial growth, maintains pipeline to support 3x increase in sales force

Challenge

Offering an industry-leading marketing platform to small businesses, a technology firm was skilled at helping other high-growth companies increase exposure through social media and other kinds of promotion. They needed a way to reach their target segment to significantly increase pipeline volume and conversion, and fuel sustainable growth.

Solution

After turning to Radius, the company was able to test campaign performance by observing businesses signals, including Facebook, Twitter and website presence. Pairing these insights with requisite sales criteria, they were able to launch targeted campaigns to the right audiences.

Prior to using Radius, we were limited in the ways we could segment our target audience. With Radius, we can instantly test new recipes of relevant characteristics such as social media presence.

VP of Marketing

Results

The company saw $4.6 million in annualized revenue from the prospects identified by the Radius predictive marketing analytics software, with an astounding 900% return on their investment within 5 months. And even when when their inside sales team grew 3x from 80 to 300 team members, they were able to simultaneously grow their pipeline to maintain sales momentum.