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The Revenue Blog

Your daily dose of predictive, marketing, and all things that drive revenue.

Look-Alike Targeting Can Be Deceiving

Customer segmentation is the bread-and-butter of B2B marketing. Yet marketers are often at a serious disadvantage when performing segmentation because they rely on inaccurate or incomplete data. In fact, Forrester found that the top three data sources that marketers use for customer segmentation are manual inputs from sales reps, static list purchases, and manual inputs…Continue Reading

Matthew Cameron on September 16, 2016
4 minute read

5 Ways Predictive Segmentation Will Help You Identify Your Best Prospects

The days of one-size-fits-all campaigns and casting a wide net in the hopes of catching your best prospects are long gone. B2B marketers are getting more sophisticated with their segmentation and targeting by focusing on the audiences with which they’ll have the most impact, and tailoring messages to resonate with each distinct audience segment. However,…Continue Reading

Marina Feldman on September 9, 2016
4 minute read

13 Must-Attend B2B Marketing Sessions at Dreamforce 2016

The official Dreamforce Agenda Builder is live! With over a thousand sessions to choose from, deciding which ones to attend can be time-consuming. So we did the work for you. We sorted through the marketing and sales sessions and identified presentations on the hottest topics in B2B marketing: Account-based marketing Predictive analytics Marketing & sales…Continue Reading

Kirsten Craig on September 8, 2016
4 minute read

Intent Data Is Just One Piece Of The Predictive Puzzle

Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. Predictive companies that offer intent data usually position it as the most important factor to reach prospects, while those that don’t claim it’s…Continue Reading

Orinna Weaver on September 8, 2016
3 minute read

Dreamforce 2016: The Radius VIP Experience

Conferences can be overwhelming. With dozens of speaking sessions, keynotes, booths, networking events, dinners, and parties to choose from it can be difficult to plan a wholesome experience. Not to mention allocating time for exploring the conference city: sightseeing and checking out new restaurants a must. Trade show time is valuable — vendors vying for…Continue Reading

Kirsten Craig on August 25, 2016
2 minute read

Top 10 Meeting Spots at Dreamforce 2016

Dreamforce 2016 is less than two months away. As outreach from sales representatives and calendar-planning begins, anticipation builds. It‘s time to prepare for four days jam packed with networking at the expo, sightseeing, and indulging in entertainment. Scheduling some down time throughout the week will be a necessity. Whether you need to take a break…Continue Reading

Kirsten Craig on August 18, 2016
2 minute read

The Dreamforce Games 2016: Bringing Home the Platinum

Team Radius may not be winning gold in Rio, but we are bringing the Platinum to Dreamforce 2016. From October 4th – 7th Salesforce is hosting the Dreamforce Games, uniting the cloud ecosystem in San Francisco. The event features exciting keynotes from Marc Benioff, Melinda Gates, Mary Barra, and other leaders. We’re excited to rock…Continue Reading

Kirsten Craig on August 15, 2016
2 minute read

5 Direct Mail Mistakes Marketers Should Avoid

Let’s face it direct mail probably seems archaic to most marketers. In the modern B2B world where the spotlight is on drip campaigns, social media, and other digital channels, direct mail marketing can seem out of place and maybe even irrelevant. But contrary to popular belief, direct mail campaigns can actually yield response rates 30…Continue Reading

Vignesh Subramanyan on August 10, 2016
4 minute read

3 Emails That Will Actually Improve With Predictive

Email continues to be a powerful tool for most marketers. But sending relevant and personalized emails are key factors of success for your outbound email campaigns. Previously we talked about how Predictive can help boost email performance and why marketers stand to benefit from implementing it in their ongoing efforts. We highlighted how Predictive allows…Continue Reading

Vignesh Subramanyan on August 5, 2016
3 minute read