David Obrand, our COO, shares details about our first-ever advisory board meeting with prospects, customers, and industry partners to drive predictive marketing innovation.
Marketing to a group doesn’t work, you need to identify and target your best customers that are likely to convert. Learn how building an Ideal Customer Profile (ICP) can help.
Learn how customer network effects can elevate your B2B data accuracy and how this results in better, more effective marketing efforts.
Mark Woollen, our Chief Product Officer, shares his insights on the importance of unlocking B2B data and leveraging the latent potential inside customer data.
Read our CEO Darian’s take on the growing adoption of predictive marketing and how it will enable forward-thinking CMOs drive revenue.
Read about the top three B2B marketing trends seen at Dreamforce 2016 along with insights into the role of predictive & AI in the Martech space.
The lack of a single ‘source of truth’ for B2B data makes it difficult to break through today’s data quality ceiling. Enter Customer Network Effects.
Learn how we launched highly targeted B2B Facebook Ads in an award-winning campaign with the help of Radius Audience Enhancement.
We vetted hundreds of setups to identify the top 10 booths at Dreamforce 2016. Check out the creative showcases of B2B companies at Moscone from last week.
Once upon a time, marketers got their prospects the low-tech way, buying quickly outdated lists, running expensive, scattershot campaigns, and sending generic messaging to prospects who could have been won with thoughtful personalization. Those days are over. Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers…Continue Reading