Kirsten shares the top five marketing trends for 2017, supported by key statistics from the State of Pipeline Marketing Report 2016 for B2B marketers.
Hear from Shari Johnston, our SVP of Marketing, as she shares the top reasons why CMOs should adopt predictive intelligence into their tech stack.
Evaluating MarTech solutions is challenging, even more so when it’s a predictive marketing platform. Hear from our Sr. Demand Gen Manager, who highlights the key takeaways for marketers that are evaluating predictive vendors.
All B2B marketers would agree the sweet spot for demand gen programs is to target the buyers who are most likely to buy, tying product capabilities with their customers’ needs. But how do you achieve precision AND scale in your marketing efforts? The answer is customer segmentation.
There’s a deluge of content these days, so how do you sift through the “noise” and identify top-quality content that can help you achieve your marketing goals? Check out our list of the best marketing blogs and refresh your content feed.
Read about the basic principles of A.I. and how predictive lead scoring algorithms can affect marketing outcomes & increase conversions for your B2B efforts
David Obrand, our COO, shares details about our first-ever advisory board meeting with prospects, customers, and industry partners to drive predictive marketing innovation.
Marketing to a group doesn’t work, you need to identify and target your best customers that are likely to convert. Learn how building an Ideal Customer Profile (ICP) can help.
Learn how customer network effects can elevate your B2B data accuracy and how this results in better, more effective marketing efforts.
Mark Woollen, our Chief Product Officer, shares his insights on the importance of unlocking B2B data and leveraging the latent potential inside customer data.