Here are 3 alternatives to predictive analytics and why they fall short in delivering businesses with the value of better go-to-market insights.
With the proliferation of MarTech solutions, it’s getting harder for companies to identify the right solutions that will elevate their tech stack and deliver some much-needed ROI. That’s why we launched the Predictive Evaluation series, which helps organizations sell predictive internally, select the right vendor, and build a strong business case that ensures long-term success.
Our partner and direct mail experts, Printing for Less, share tips (and real examples) on how to incorporate direct mail into your ABM strategy.
Get the inside scoop on common holiday email mishaps and learn how you can avoid them for a truly jolly holiday season.
Kirsten shares the top five marketing trends for 2017, supported by key statistics from the State of Pipeline Marketing Report 2016 for B2B marketers.
Hear from Shari Johnston, our SVP of Marketing, as she shares the top reasons why CMOs should adopt predictive intelligence into their tech stack.
Evaluating MarTech solutions is challenging, even more so when it’s a predictive marketing platform. Hear from our Sr. Demand Gen Manager, who highlights the key takeaways for marketers that are evaluating predictive vendors.
All B2B marketers would agree the sweet spot for demand gen programs is to target the buyers who are most likely to buy, tying product capabilities with their customers’ needs. But how do you achieve precision AND scale in your marketing efforts? The answer is customer segmentation.
There’s a deluge of content these days, so how do you sift through the “noise” and identify top-quality content that can help you achieve your marketing goals? Check out our list of the best marketing blogs and refresh your content feed.
Read about the basic principles of A.I. and how predictive lead scoring algorithms can affect marketing outcomes & increase conversions for your B2B efforts