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The Revenue Blog

Your daily dose of predictive, marketing, and all things that drive revenue.

Calculate Predictive ROI: Levers That Lead To More Revenue

If you’re taking a comprehensive look at predictive, it’s important to adopt an analytical approach in your evaluation process. Use this framework to identify key performance metrics, measure predictive ROI, and build a solid business case.

John Hurley on February 22, 2017
4 minute read