If you’re taking a comprehensive look at predictive, it’s important to adopt an analytical approach in your evaluation process. Use this framework to identify key performance metrics, measure predictive ROI, and build a solid business case.
We launched this definitive guide about predictive analytics to address your most frequently-asked questions and help you successfully adopt this emerging technology.
Darian Shirazi, our CEO, shares his insights on Artificial Intelligence and why AI companies need to address the foundational data problem.
Salesloft’s Leah Bell shares insights on how modern inbound sales teams can prioritize and target their best opportunities using an ABSD approach.
Here are 3 alternatives to predictive analytics and why they fall short in delivering businesses with the value of better go-to-market insights.
With the proliferation of MarTech solutions, it’s getting harder for companies to identify the right solutions that will elevate their tech stack and deliver some much-needed ROI. That’s why we launched the Predictive Evaluation series, which helps organizations sell predictive internally, select the right vendor, and build a strong business case that ensures long-term success.
Our partner and direct mail experts, Printing for Less, share tips (and real examples) on how to incorporate direct mail into your ABM strategy.
Get the inside scoop on common holiday email mishaps and learn how you can avoid them for a truly jolly holiday season.
Kirsten shares the top five marketing trends for 2017, supported by key statistics from the State of Pipeline Marketing Report 2016 for B2B marketers.
Hear from Shari Johnston, our SVP of Marketing, as she shares the top reasons why CMOs should adopt predictive intelligence into their tech stack.