The Revenue Blog
Your daily dose of predictive, marketing, and all things that drive revenue.
Data Lakes and Customer Data Platforms: A Win-Win for Marketing and IT
Exploring Data Lakes and Customer Data Platforms? Here is what you need to know.
What’s Missing from Salesforce Customer Data Platform?
After Salesforce denounced the need and longevity of the customer data platform , they’re announcing one of their own. The claim is that there is a need for “Enterprise-grade CDP” – one platform to rule them all. By defining their vision, Salesforce does in many ways help clarify where CDPs fit in the tech stack,…Continue Reading
Build or Buy Your B2B Customer Data Platform?
Looking to reduce your total cost of ownership and accelerate time-to-market? Don’t build a customer data platform from scratch for data management and integration — buy one and build an innovative solution that drive competitive differentiation. “Organizations investing too much in building or customizing systems of record have less funding available for differentiating applications.” This…Continue Reading
Introducing Joel Carusone as CEO of Radius
Letter from Darian Shirazi, Co-Founder and Executive Chairman of Radius When we started Radius six years ago, we knew managing, understanding, and unifying B2B data for enterprise customers was an unsolved and massive opportunity. For years, our Mission Statement, our north star, has been the same – “Radius will be the nucleus that powers data…Continue Reading
20+ Session Slides from the Radius B2B Champions Club
The 2nd annual Radius B2B Champions Club held at One Kearny Club in San Francisco last week afforded attendees an opportunity to step-away from Moscone and enjoy hosted food and refreshments, as well as valuable B2B educational sessions and networking activities. With over 20 speaking sessions and 40+ speakers, the goal was to provide B2B…Continue Reading
The Justin Bieber Effect of Omnichannel B2B Marketing
Have you ever woken up humming a song and wondered, “Why is that stuck in my head?” It could be because it is your personal anthem, a catchy hit single, a tune playing on repeat on the radio or a jingle in Apple’s latest ad. Perhaps the co-worker next to you at work can’t stop…Continue Reading
Leadership Advice from Top Women in Revenue
Female executives share what women bring to revenue-driven professions and their own career paths.
Driving Revenue with Data Append for Your CRM
A lot of companies come to Radius because they don’t have the data they need in their CRM or systems of record. Missing company information, not having the right contacts or stale contact information are major obstacles to revenue for sales and marketing teams. The biggest challenge is ensuring high data quality, which means keeping…Continue Reading
3 Surefire Ways to Find Account Based Marketing Success with Radius
Account Based Marketing (aka ABM) is no longer a fad or an interesting trend for B2B companies. It’s becoming a full-blown, widely accepted way for sales and marketing teams to go to market. The ROI is real. According to a research report published by TOPO for the ABM Leadership Alliance, companies implementing ABM reported an…Continue Reading
Why Your Data Strategy Is Your B2B Growth Strategy
It’s a data world. Every company today is using data to improve revenue operations, make better decisions on who to target, and reach their buyers in more meaningful ways. And the volume of data generated and its rate of change is only accelerating. As a result, the ability to capture and discover meaningful customer and…Continue Reading