Predictive Marketing Blog

Your daily dose of predictive, marketing, and all things that drive revenue.

B2B Marketing

What Is Customer Segmentation? A No-Frills Guide For Marketers

All B2B marketers would agree the sweet spot for demand gen programs is to target the buyers who are most likely to buy, tying product capabilities with their customers’ needs. But how do you achieve precision AND scale in your marketing efforts? The answer is customer segmentation.

Vignesh Subramanyan on November 15, 2016
3 minute read
B2B Marketing

Top Marketing Blogs You Should Be Reading

There’s a deluge of content these days, so how do you sift through the “noise” and identify top-quality content that can help you achieve your marketing goals? Check out our list of the best marketing blogs and refresh your content feed.

Vignesh Subramanyan on November 9, 2016
10 minute read
Predictive Analytics

Pulling Back The Curtain On Predictive Lead Scoring Algorithms

B2B marketers have been hearing a lot about A.I. recently. Yet A.I. has been a part of marketing technology for several years already and has simply been known by another name: Predictive Lead Scoring. Now that marketers are starting to demand more transparency into the inner workings of predictive solutions, it’s important to understand the…Continue Reading

Matthew Cameron on November 4, 2016
4 minute read
B2B Marketing

How To Elevate B2B Data Accuracy With Customer Network Effects

“Your data is limiting your marketing effectiveness” It’s probably the point that stands out the most from my colleague Marina’s post on where B2B data falls short and how it affects marketers. If you haven’t had a chance to read Marina’s post yet, take a few minutes and check it out. No, seriously…I’ll wait. Okay,…Continue Reading

Amogh Mundhekar on October 28, 2016
5 minute read
B2B Marketing

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Salesforce is a trailblazer in their space. If you need proof, just look at the great legacy they’re building for themselves, particularly in promoting the cloud and democratizing access to software. We also saw their ever increasing breadth of solutions at this year’s Dreamforce event. As always, Dreamforce 2016 left attendees buzzing on a variety…Continue Reading

Mark Woollen on October 20, 2016
3 minute read