Here is a handful of predictions from leading B2B marketing and sales leaders to help you scale growth and drive revenue.
Get the latest insights about the fourth Revenue Ops pillar – Data & Analytics – in our interview with Dave Rigotti from Bizible.
Read our interview with Brian Hansford from Heinz Marketing about the third Revenue Ops pillar – Technology & Project Management.
Check out our interview with Charlie Liang from Engagio about the second pillar in our Revenue Ops framework – Process Optimization.
Read our interview with Sam Melnick from Allocadia, where he shares his insights on the first pillar in our Revenue Ops framework – Management & Strategy.
Sign up for our upcoming webinar guided by Guest Speaker, Forrester VP and Principal Analyst, Laura Ramos, where we’ll define how marketing & sales leaders can gain an unfair advantage with new methods for data stewardship.
Hear what tomorrow will bring from the builders of today’s transformative sales & marketing technologies – get a sneak peek into our recent executive roundtable webinar.
With the proliferation of MarTech solutions, it’s getting harder for companies to identify the right solutions that will elevate their tech stack and deliver some much-needed ROI. That’s why we launched the Predictive Evaluation series, which helps organizations sell predictive internally, select the right vendor, and build a strong business case that ensures long-term success.
All B2B marketers would agree the sweet spot for demand gen programs is to target the buyers who are most likely to buy, tying product capabilities with their customers’ needs. But how do you achieve precision AND scale in your marketing efforts? The answer is customer segmentation.
There’s a deluge of content these days, so how do you sift through the “noise” and identify top-quality content that can help you achieve your marketing goals? Check out our list of the best marketing blogs and refresh your content feed.