Here are three key principles for building a world-class dataset to drive predictive analytics.
Read about the basic principles of A.I. and how predictive lead scoring algorithms can affect marketing outcomes & increase conversions for your B2B efforts
Read about the top three B2B marketing trends seen at Dreamforce 2016 along with insights into the role of predictive & AI in the Martech space.
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. This legendary quote still holds true for many marketers, even in the era of digital advertising. Despite the proliferation of online ad platforms and marketing measurement software with sophisticated campaign tracking and analytical horsepower, it remains incredibly difficult…Continue Reading
Customer segmentation is the bread-and-butter of B2B marketing. Yet marketers are often at a serious disadvantage when performing segmentation because they rely on inaccurate or incomplete data. In fact, Forrester found that the top three data sources that marketers use for customer segmentation are manual inputs from sales reps, static list purchases, and manual inputs…Continue Reading
Account-based marketing (ABM) isn’t a new topic, but today it’s catching fire like never before. This explosion in popularity is due to parallel economic and technological trends that have made account-based marketing an essential strategy for B2B marketers. The growing adoption of customer relationship management (CRM) and marketing automation technology (MAT) systems has created an…Continue Reading
We’ve all been there. You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. This makes sense. No one wants to deal with the consequences of implementing a product that is disconnected from other critical…Continue Reading