The lack of a single ‘source of truth’ for B2B data makes it difficult to break through today’s data quality ceiling. Enter Customer Network Effects.
The days of one-size-fits-all campaigns and casting a wide net in the hopes of catching your best prospects are long gone. B2B marketers are getting more sophisticated with their segmentation and targeting by focusing on the audiences with which they’ll have the most impact, and tailoring messages to resonate with each distinct audience segment. However,…Continue Reading