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  1. Predictive Marketing Blog /
  2. Posts by John Hurley
B2B Marketing 3

How NOT To Approach Event Networking: Lessons From SXSW

Last week, we sent a few representatives from Radius down to the South by Southwest (SXSW) Interactive Conference in Austin. Our biggest takeaway from SXSW? The real conversations don’t happen in sequestered meeting rooms, nor from brand reps dishing trinket promo products, nor in front of booths in the expo hall; they happen in hallways.

John Hurley on March 13, 2013
3 minute read
B2B Marketing

50% of Sales Organizations Plan To Boost Sales 2.0 Solutions Spend In 2013

Part of my job is to understand the overall market landscape of sales tools.  Frankly, there isn’t a lot of data out there right now.  So when I saw this post on the Funnelholic with some data on Sales 2.0 tools, I requested an interview with Larissa Gschwandtner from Sales Dot Two Inc.  about their upcoming 2013 Sales 2.0 Impact Survey. The survey polled 171 sales leaders, sales operations managers, and sales professionals from 171 companies across a variety of industries.  This data won’t appear again until April 8th at the Sales 2.0 Conference. This interview is an exclusive peak inside research that will change sales for good.

John Hurley on March 11, 2013
3 minute read
B2B Marketing

ObamaCare’s Shock to the Small Business Economy

For many smaller businesses, 2013 will be a painful year. While ObamaCare offers vast benefits for individuals without access to health insurance today, the ramifications on the broader economy are generally overlooked.

John Hurley on February 28, 2013
4 minute read
B2B Marketing

7 Proven Tactics To Get People On The Phone

Don’t crush opportunities because you can’t get your buyer’s attention. Here’s what the fiercest and most successful sales hotshots get over phone call depression, get ahead of competitors, and get at closing deals.

John Hurley on December 6, 2012
4 minute read