How NOT to Approach Event Marketing: Lessons for Presenters and Sponsors
For presenters, sponsors, and anyone interested in driving real opportunity from attending events and conference, there are only 3 ways to snag the attention of your audience. We broke down the how-tos in the context of events, but the techniques will work whether you’re at a conference or a barbecue.
How NOT To Approach Event Networking: Lessons From SXSW
Last week, we sent a few representatives from Radius down to the South by Southwest (SXSW) Interactive Conference in Austin. Our biggest takeaway from SXSW? The real conversations don’t happen in sequestered meeting rooms, nor from brand reps dishing trinket promo products, nor in front of booths in the expo hall; they happen in hallways.
50% of Sales Organizations Plan To Boost Sales 2.0 Solutions Spend In 2013
Part of my job is to understand the overall market landscape of sales tools. Frankly, there isn’t a lot of data out there right now. So when I saw this post on the Funnelholic with some data on Sales 2.0 tools, I requested an interview with Larissa Gschwandtner from Sales Dot Two Inc. about their upcoming 2013 Sales 2.0 Impact Survey. The survey polled 171 sales leaders, sales operations managers, and sales professionals from 171 companies across a variety of industries. This data won’t appear again until April 8th at the Sales 2.0 Conference. This interview is an exclusive peak inside research that will change sales for good.
ObamaCare’s Shock to the Small Business Economy
For many smaller businesses, 2013 will be a painful year. While ObamaCare offers vast benefits for individuals without access to health insurance today, the ramifications on the broader economy are generally overlooked.
The Impact of Oracle Buying Eloqua: 11 Power Players Weigh In
There was gigantic news in the marketing software business today as technology giant Oracle bought marketing automation vendor, Eloqua. We connected with the 11 biggest and baddest experts to get their take on Oracle’s $871,000,000 buy – the zeros make it more dramatic. This is what they had to say.
7 Proven Tactics To Get People On The Phone
Don’t crush opportunities because you can’t get your buyer’s attention. Here’s what the fiercest and most successful sales hotshots get over phone call depression, get ahead of competitors, and get at closing deals.