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  1. Predictive Marketing Blog /
  2. Posts by John Hurley
Predictive Analytics 2

8 Expert Answers to “What is Predictive Analytics?”

When we commissioned Forrester Consulting to conduct a comprehensive survey of B2B marketing leaders to hear their views about predictive analytics, we were pleasantly surprised by how many were familiar with and were already using predictive analytics to generate great results. Eighty-seven percent (87%) told us that they were using or had plans to implement predictive…Continue Reading

John Hurley on November 11, 2015
3 minute read
Radius News 1

CMO Insights Report: The Power of Predictive Analytics in Just 24 Hours

  Predictive analytics has remained one of the hottest trends in marketing technology for over a year. And rightfully so, with 82% of marketers that have implemented predictive saying it has delivered considerable business impact (Forrester).  However, the value of software powered by advanced data science can be hard to understand and visualize. Therefore, marketers…Continue Reading

John Hurley on September 10, 2015
2 minute read
Marketing Technology 4

The 4 Biggest Trends in The 2015 Marketing Technology Landscape

Scott Brinker is back with his encyclopedic marketing technology landscape – and this year the number of companies listed has doubled, but the number of categories has stayed the same. In this in depth analysis, we explore the growth and maturation of the marketing technology industry.

John Hurley on January 13, 2015
7 minute read
B2B Marketing

Why Inbound Marketing Doesn’t Work on its Own

Uncertainty is not a word executives like to hear–especially in reference to the company’s source of revenue. When a plan is uncertain, upper management hears layoffs and missed revenue goals. The rise of inbound promises high quality, but can you be certain that it’s enough?

John Hurley on October 29, 2013
3 minute read
B2B Marketing

How NOT to Approach Event Marketing: Lessons for Presenters and Sponsors

For presenters, sponsors, and anyone interested in driving real opportunity from attending events and conference, there are only 3 ways to snag the attention of your audience. We broke down the how-tos in the context of events, but the techniques will work whether you’re at a conference or a barbecue.

John Hurley on May 1, 2013
7 minute read