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  1. Predictive Marketing Blog /
  2. Posts by John Hurley
Predictive Analytics

Determining Your Predictive Use Case Part II: The Scorecard

In the previous post, we broke down each specific use case for Predictive by the stages of the classic marketing funnel. Why? Over and over again in webinars, customer calls, and industry events, we hear that one of the biggest barriers for buyers to consider new tech is due to the vendor’s inability to articulate…Continue Reading

John Hurley on March 24, 2016
2 minute read
Predictive Analytics 2

Determining Your Predictive Marketing Use Case

With over 61% of B2B marketing leaders already implementing solutions, it’s clear that Predictive has progressed from a nascent marketing tool to an essential solution in the marketing technology (martech) stack. However, even while innovators and early adopters spend or allocate budget toward predictive, marketing buyers cannot clearly answer, “What do we do with Predictive?”…Continue Reading

John Hurley on March 18, 2016
6 minute read
Predictive Analytics 2

8 Expert Answers to “What is Predictive Analytics?”

When we commissioned Forrester Consulting to conduct a comprehensive survey of B2B marketing leaders to hear their views about predictive analytics, we were pleasantly surprised by how many were familiar with and were already using predictive analytics to generate great results. Eighty-seven percent (87%) told us that they were using or had plans to implement predictive…Continue Reading

John Hurley on November 11, 2015
3 minute read
Radius News 1

CMO Insights Report: The Power of Predictive Analytics in Just 24 Hours

  Predictive analytics has remained one of the hottest trends in marketing technology for over a year. And rightfully so, with 82% of marketers that have implemented predictive saying it has delivered considerable business impact (Forrester).  However, the value of software powered by advanced data science can be hard to understand and visualize. Therefore, marketers…Continue Reading

John Hurley on September 10, 2015
2 minute read
Marketing Technology 4

The 4 Biggest Trends in The 2015 Marketing Technology Landscape

Scott Brinker is back with his encyclopedic marketing technology landscape – and this year the number of companies listed has doubled, but the number of categories has stayed the same. In this in depth analysis, we explore the growth and maturation of the marketing technology industry.

John Hurley on January 13, 2015
7 minute read
B2B Marketing

Why Inbound Marketing Doesn’t Work on its Own

Uncertainty is not a word executives like to hear–especially in reference to the company’s source of revenue. When a plan is uncertain, upper management hears layoffs and missed revenue goals. The rise of inbound promises high quality, but can you be certain that it’s enough?

John Hurley on October 29, 2013
3 minute read