When it comes to competition, no two brands have had a more fierce, long-standing head-to-head battle than Coke and Pepsi. In fact, historically they’ve had many famous clashes, but one in particular stands out. Pepsi, in an attempt to undercut Coke, launched an infamous “taste test” campaign that drew a lot of attention and short-term…Continue Reading
In the previous post, we broke down each specific use case for Predictive by the stages of the classic marketing funnel. Why? Over and over again in webinars, customer calls, and industry events, we hear that one of the biggest barriers for buyers to consider new tech is due to the vendor’s inability to articulate…Continue Reading
With over 61% of B2B marketing leaders already implementing solutions, it’s clear that Predictive has progressed from a nascent marketing tool to an essential solution in the marketing technology (martech) stack. However, even while innovators and early adopters spend or allocate budget toward predictive, marketing buyers cannot clearly answer, “What do we do with Predictive?”…Continue Reading
When we commissioned Forrester Consulting to conduct a comprehensive survey of B2B marketing leaders to hear their views about predictive analytics, we were pleasantly surprised by how many were familiar with and were already using predictive analytics to generate great results. Eighty-seven percent (87%) told us that they were using or had plans to implement predictive…Continue Reading
We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Whether it’s upward trending on Google Trends, news reports and research papers, or the scores of conferences and events dedicated to the topic, it is clear that it’s a hot business topic…Continue Reading
Predictive analytics has remained one of the hottest trends in marketing technology for over a year. And rightfully so, with 82% of marketers that have implemented predictive saying it has delivered considerable business impact (Forrester). However, the value of software powered by advanced data science can be hard to understand and visualize. Therefore, marketers…Continue Reading
Dreamforce is one of the largest technology events in the world. It takes a lot to make a splash at such a big event, and some of the tactics used to do so can be intimidating and, well, obnoxious. One of the core values here at Radius is to always ‘Think Bigger.’ But how can…Continue Reading
Scott Brinker is back with his encyclopedic marketing technology landscape – and this year the number of companies listed has doubled, but the number of categories has stayed the same. In this in depth analysis, we explore the growth and maturation of the marketing technology industry.
Radius announces Radius Insights, the latest in marketing intelligence.
The latest new feature to the Radius platform allows marketers to identify and capitalize on hidden opportunities in their CRM. Apply Radius’s powerful segmentation to run laser-targeted campaigns and build comprehensive reports on any records in Salesforce–no matter where they are in the funnel.