Imagine an effective, streamlined way for enterprises with both B2C and B2B lines of business to identify cross-sell and new growth opportunities. It exists today. And that’s good news for brands under constant pressure to find new revenue growth tactics. Consumer brands are already investing in marketing and the customer experience as ways to differentiate…Continue Reading
Exploring Data Lakes and Customer Data Platforms? Here is what you need to know.
After Salesforce denounced the need and longevity of the customer data platform , they’re announcing one of their own. The claim is that there is a need for “Enterprise-grade CDP” – one platform to rule them all. By defining their vision, Salesforce does in many ways help clarify where CDPs fit in the tech stack,…Continue Reading
Looking to reduce your total cost of ownership and accelerate time-to-market? Don’t build a customer data platform from scratch for data management and integration — buy one and build an innovative solution that drive competitive differentiation. “Organizations investing too much in building or customizing systems of record have less funding available for differentiating applications.” This…Continue Reading
Have you ever woken up humming a song and wondered, “Why is that stuck in my head?” It could be because it is your personal anthem, a catchy hit single, a tune playing on repeat on the radio or a jingle in Apple’s latest ad. Perhaps the co-worker next to you at work can’t stop…Continue Reading
It’s a data world. Every company today is using data to improve revenue operations, make better decisions on who to target, and reach their buyers in more meaningful ways. And the volume of data generated and its rate of change is only accelerating. As a result, the ability to capture and discover meaningful customer and…Continue Reading
The abundance of B2B data is overshadowed by the major shortcomings in quality. Here’s what you need to know about the data quality crisis.
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If you’re taking a comprehensive look at predictive, it’s important to adopt an analytical approach in your evaluation process. Use this framework to identify key performance metrics, measure predictive ROI, and build a solid business case.