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  1. Predictive Marketing Blog /
  2. Posts by John Hurley
Customer Data Platforms

What’s Missing from Salesforce Customer Data Platform?

After Salesforce denounced the need and longevity of the customer data platform , they’re announcing one of their own. The claim is that there is a need for “Enterprise-grade CDP” – one platform to rule them all. By defining their vision, Salesforce does in many ways help clarify where CDPs fit in the tech stack,…Continue Reading

John Hurley on March 26, 2019
4 minute read
Customer Data Platforms

Build or Buy Your B2B Customer Data Platform?

Looking to reduce your total cost of ownership and accelerate time-to-market? Don’t build a customer data platform from scratch for data management and integration — buy one and build an innovative solution that drive competitive differentiation. “Organizations investing too much in building or customizing systems of record have less funding available for differentiating applications.” This…Continue Reading

John Hurley on March 20, 2019
4 minute read
Ad Activation

The Justin Bieber Effect of Omnichannel B2B Marketing

Have you ever woken up humming a song and wondered, “Why is that stuck in my head?” It could be because it is your personal anthem, a catchy hit single, a tune playing on repeat on the radio or a jingle in Apple’s latest ad. Perhaps the co-worker next to you at work can’t stop…Continue Reading

John Hurley on October 4, 2018
4 minute read
B2B Marketing

Why Your Data Strategy Is Your B2B Growth Strategy

It’s a data world. Every company today is using data to improve revenue operations, make better decisions on who to target, and reach their buyers in more meaningful ways.  And the volume of data generated and its rate of change is only accelerating. As a result, the ability to capture and discover meaningful customer and…Continue Reading

John Hurley on January 24, 2018
2 minute read
B2B Marketing 2

The Data Quality Crisis

The abundance of B2B data is overshadowed by the major shortcomings in quality. Here’s what you need to know about the data quality crisis.

John Hurley on June 15, 2017
2 minute read
Predictive Analytics

Calculate Predictive ROI: Levers That Lead To More Revenue

If you’re taking a comprehensive look at predictive, it’s important to adopt an analytical approach in your evaluation process. Use this framework to identify key performance metrics, measure predictive ROI, and build a solid business case.

John Hurley on February 22, 2017
4 minute read