The Data Quality Crisis
The abundance of B2B data is overshadowed by the major shortcomings in quality. Here’s what you need to know about the data quality crisis.
Introducing The Revenue Ops Vendor Landscape
Check out our comprehensive Revenue Ops Vendor Landscape featuring 200+ companies that enable ops teams to support revenue initiatives.
The Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible
Learn how organizations can leverage Revenue Ops – a combination of marketing & sales operations responsibilities with a strong focus on revenue – to drive scalable growth.
Calculate Predictive ROI: Levers That Lead To More Revenue
If you’re taking a comprehensive look at predictive, it’s important to adopt an analytical approach in your evaluation process. Use this framework to identify key performance metrics, measure predictive ROI, and build a solid business case.
What Is Predictive Analytics? A Definitive Guide For B2B Marketers
We launched this definitive guide about predictive analytics to address your most frequently-asked questions and help you successfully adopt this emerging technology.
Finding An Alternative To Predictive: Why The Search Stops At SaaS
Here are 3 alternatives to predictive analytics and why they fall short in delivering businesses with the value of better go-to-market insights.
Top 10 Booths at Dreamforce 2016
We vetted hundreds of setups to identify the top 10 booths at Dreamforce 2016. Check out the creative showcases of B2B companies at Moscone from last week.
Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
When it comes to competition, no two brands have had a more fierce, long-standing head-to-head battle than Coke and Pepsi. In fact, historically they’ve had many famous clashes, but one in particular stands out. Pepsi, in an attempt to undercut Coke, launched an infamous “taste test” campaign that drew a lot of attention and short-term…Continue Reading
Determining Your Predictive Use Case Part II: The Scorecard
In the previous post, we broke down each specific use case for Predictive by the stages of the classic marketing funnel. Why? Over and over again in webinars, customer calls, and industry events, we hear that one of the biggest barriers for buyers to consider new tech is due to the vendor’s inability to articulate…Continue Reading
Determining Your Predictive Marketing Use Case
With over 61% of B2B marketing leaders already implementing solutions, it’s clear that Predictive has progressed from a nascent marketing tool to an essential solution in the marketing technology (martech) stack. However, even while innovators and early adopters spend or allocate budget toward predictive, marketing buyers cannot clearly answer, “What do we do with Predictive?”…Continue Reading