Data Lakes and Customer Data Platforms: A Win-Win for Marketing and IT
Exploring Data Lakes and Customer Data Platforms? Here is what you need to know.
What’s Missing from Salesforce Customer Data Platform?
After Salesforce denounced the need and longevity of the customer data platform , they’re announcing one of their own. The claim is that there is a need for “Enterprise-grade CDP” – one platform to rule them all. By defining their vision, Salesforce does in many ways help clarify where CDPs fit in the tech stack,…Continue Reading
Build or Buy Your B2B Customer Data Platform?
Looking to reduce your total cost of ownership and accelerate time-to-market? Don’t build a customer data platform from scratch for data management and integration — buy one and build an innovative solution that drive competitive differentiation. “Organizations investing too much in building or customizing systems of record have less funding available for differentiating applications.” This…Continue Reading
The Justin Bieber Effect of Omnichannel B2B Marketing
Have you ever woken up humming a song and wondered, “Why is that stuck in my head?” It could be because it is your personal anthem, a catchy hit single, a tune playing on repeat on the radio or a jingle in Apple’s latest ad. Perhaps the co-worker next to you at work can’t stop…Continue Reading
Why Your Data Strategy Is Your B2B Growth Strategy
It’s a data world. Every company today is using data to improve revenue operations, make better decisions on who to target, and reach their buyers in more meaningful ways. And the volume of data generated and its rate of change is only accelerating. As a result, the ability to capture and discover meaningful customer and…Continue Reading
The Data Quality Crisis
The abundance of B2B data is overshadowed by the major shortcomings in quality. Here’s what you need to know about the data quality crisis.
Introducing The Revenue Ops Vendor Landscape
Check out our comprehensive Revenue Ops Vendor Landscape featuring 200+ companies that enable ops teams to support revenue initiatives.
The Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible
Learn how organizations can leverage Revenue Ops – a combination of marketing & sales operations responsibilities with a strong focus on revenue – to drive scalable growth.
Calculate Predictive ROI: Levers That Lead To More Revenue
If you’re taking a comprehensive look at predictive, it’s important to adopt an analytical approach in your evaluation process. Use this framework to identify key performance metrics, measure predictive ROI, and build a solid business case.
What Is Predictive Analytics? A Definitive Guide For B2B Marketers
We launched this definitive guide about predictive analytics to address your most frequently-asked questions and help you successfully adopt this emerging technology.