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  1. Predictive Marketing Blog /
  2. Posts by John Hurley
Ad Activation

The Justin Bieber Effect of Omnichannel B2B Marketing

Have you ever woken up humming a song and wondered, “Why is that stuck in my head?” It could be because it is your personal anthem, a catchy hit single, a tune playing on repeat on the radio or a jingle in Apple’s latest ad. Perhaps the co-worker next to you at work can’t stop…Continue Reading

John Hurley on October 4, 2018
4 minute read
B2B Marketing

Why Your Data Strategy Is Your B2B Growth Strategy

It’s a data world. Every company today is using data to improve revenue operations, make better decisions on who to target, and reach their buyers in more meaningful ways.  And the volume of data generated and its rate of change is only accelerating. As a result, the ability to capture and discover meaningful customer and…Continue Reading

John Hurley on January 24, 2018
2 minute read
B2B Marketing 2

The Data Quality Crisis

The abundance of B2B data is overshadowed by the major shortcomings in quality. Here’s what you need to know about the data quality crisis.

John Hurley on June 15, 2017
2 minute read
Predictive Analytics

Calculate Predictive ROI: Levers That Lead To More Revenue

If you’re taking a comprehensive look at predictive, it’s important to adopt an analytical approach in your evaluation process. Use this framework to identify key performance metrics, measure predictive ROI, and build a solid business case.

John Hurley on February 22, 2017
4 minute read
B2B Marketing

Top 10 Booths at Dreamforce 2016

We vetted hundreds of setups to identify the top 10 booths at Dreamforce 2016. Check out the creative showcases of B2B companies at Moscone from last week.

John Hurley on October 11, 2016
5 minute read
B2B Marketing 1

Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’

When it comes to competition, no two brands have had a more fierce, long-standing head-to-head battle than Coke and Pepsi. In fact, historically they’ve had many famous clashes, but one in particular stands out. Pepsi, in an attempt to undercut Coke, launched an infamous “taste test” campaign that drew a lot of attention and short-term…Continue Reading

John Hurley on September 15, 2016
5 minute read