In this post, we cover the top sixteen signals that you can use to segment your audience and share how they can help you launch more targeted and personalized campaigns.
Once upon a time, marketers got their prospects the low-tech way, buying quickly outdated lists, running expensive, scattershot campaigns, and sending generic messaging to prospects who could have been won with thoughtful personalization. Those days are over. Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers…Continue Reading