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B2B Marketing

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Once upon a time, marketers got their prospects the low-tech way, buying quickly outdated lists, running expensive, scattershot campaigns, and sending generic messaging to prospects who could have been won with thoughtful personalization. Those days are over. Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers…Continue Reading

Geri Rebstock on October 7, 2016
4 minute read