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  1. Predictive Marketing Blog /
  2. Posts by Alex Thompson
Customer Insight Marketing 1

Why Keeping Your CRM Clean Isn’t So Important After All

How would you grade the accuracy of all the data in your CRM? If you’re like most CMOs, you’d give it a D. If you’re lucky, you might say a C. CRM data is notoriously dirty; it’s outdated, disorganized, or flat out wrong. Marketing organizations are throwing down millions to solve the problem of dirty…Continue Reading

Alex Thompson on May 14, 2015
3 minute read
B2B Marketing 1

Breathing Life into Our Classification of Small Businesses

We’ve all visited small businesses before. I live one block away from a market that specializes in local and organic food and always plays Giants’ games where I’m on first name basis with half the staff. Two more blocks away, I visit a coffee shop that plays punk music, features local art, and lets me…Continue Reading

Alex Thompson on May 7, 2015
2 minute read
B2B Marketing

An Introduction to Data Science for Marketers

Everyone’s talking about data science, but what are data scientists talking about? In a new web series from Radius, we explore the modern face of data science – a topic that’s exploded into the marketing lexicon in the last five years. Understanding data science is a modern marketing imperative, so we’re launching a conversation to…Continue Reading

Alex Thompson on May 5, 2015
1 minute read
B2B Marketing

How to Solve the Multi-Channel Attribution Puzzle

Attribution modeling is one of the most intricate puzzles facing today’s marketers. In a digital world where offline touches still matter, how do we track the impact of all our marketing and sales activities to understand which areas deserve greater investment? The Messy Business of Attribution Modeling The story of misguided attribution modeling, like many…Continue Reading

Alex Thompson on April 15, 2015
3 minute read
B2B Marketing

5 Lessons in Multi-Channel Marketing from Coca-Cola

In today’s always-on culture, multi-channel marketing has grown to mean a lot more than just assigning a hashtag to a print campaign. Brands are cold calling, direct mailing, emailing, tweeting, search engine optimizing, blogging, and a whole lot more. Multi-channel marketing has become second nature to most of us. As Taylor Chadwick wrote on Adobe’s…Continue Reading

Alex Thompson on April 8, 2015
4 minute read
Customer Insight Marketing

How Customer Data Platforms Turn Big Data into Business Insights

How to transform big data into business insights is one of the most pressing and complex questions CMOs want to answer in 2015. An Experian Data Quality Benchmark Report found that 95% of global companies feel driven to turn data into insight. How does marketing technology bridge the gap between big data and business insights?…Continue Reading

Alex Thompson on March 26, 2015
3 minute read
The Modern CMO 1

5 Things Marketers Need to Know About Data Science

Data is stressful. It’s this enormously complex and massive presence that underlies and motivates everything we do, demands our attention at every turn, and asks us to blindly defy our intuition to follow a string of numbers. To think that there’s a burgeoning crowd of scientists – some of today’s greatest minds – who’ve made…Continue Reading

Alex Thompson on March 17, 2015
4 minute read
Radius News

How Our Transition from Hadoop to Spark Rocket Boosted Our Data Processing Speed and Engineer Productivity

Apache Spark is taking the world of Big Data by storm, and our success with the platform at Radius offers some insight into why. The Radius marketing intelligence platform is built on Big Data. We maintain a dataset of over 50 billion data points, and our transition onto the Databricks Cloud has fundamentally shifted the…Continue Reading

Alex Thompson on March 5, 2015
2 minute read
B2B Marketing

Why Did Enterprise Software Company Marketo Run a Haiku Contest?

Marketo wants to be the definitive resource for all things marketing. It’s an ambitious goal – one whose success ties directly with the company’s ability to produce definitive marketing resources. So what’s a haiku contest doing alongside articles on landing page optimization and email conversion tips?

Alex Thompson on March 3, 2015
4 minute read