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Leadership Advice from Top Women in Revenue

It’s no secret that the tech industry is still primarily male-dominated. In fact, take a look at your company’s C-suite and it will speak for itself. While the statistics about women in high-level leadership positions are staggering, there are plenty of women who have made it to the top. And the truth is, nobody makes it to the top without the help of others.

I recently chatted with six female executives on what women bring to revenue-driven professions, their own career paths and their advice to women aspiring to be in their shoes one day. If you’re aiming for the corner office, read on for their secrets to success.

“Keep an open mind and be a career opportunist. Sometimes the best opportunities are the ones we never imagined for ourselves. Especially early in your career, it pays to network and seize every opportunity available to you.”

Elle Woulfe
VP of Marketing, LookBookHQ

“‘Own it.’ YOU define who you are. People around you don’t get to make that choice for you, and you don’t define who you are by who they want you to be. This ruffles some feathers, but owning your identity-imperfections and all-is vital to having the self-confidence to lead.”

Jenn Steele
VP of Product Marketing, Bizible

“Revenue-generating roles provide a lot of visibility, opportunity and power within a business. It’s important these groups are equally represented to provide role models, support and allies for everyone in the company. Diversity has also been proven to drive better performance and success in businesses, so it’s just plain smart.”

Julia Stead
VP of Marketing, Invoca

“The top 3 traits I find in powerful women — 1- They focus on productivity and results not just hard work. 2- They let their personality come through, are proud of who they are and leverage their high emotional IQ to read and manage a room or engagement. 3- The are concise and thoughtful with their communication.”

Jen Mingo
SVP Customer Success, Radius

“When you find an area you are passionate about go above and beyond to gain experience in that space. Take on projects outside of your scope if you have to! Always be striving to perform at the level of the job you want not the level you are at. And finally, be an advocate for other women leaders and colleagues.”

Shari Johnston
VP of Marketing, Casetext

“Be curious, but always have a point of view.”

Lauren Goldstein
Chief Revenue Officer, Annuitas

Have a personal “truth” about being a woman in leadership or tech? Join the conversation by tweeting a description of your best takeaway or advice in business, life or balancing both and mention @radius followed by #B2BTruth.

For more on the importance of revenue-driven professions, download our eBook:
Rise of Revenue Ops: Why Marketing & Sales Operations Make Growth Possible.

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