Radius Hosts First Advisory Board Meeting to Drive Predictive Marketing Innovation
It was a busy start to October with a jam-packed Dreamforce where we had the opportunity to meet with customers, prospects and industry partners throughout the week. On top of that, we also hosted our first Advisory Board meeting at our office in San Francisco that week. We gathered a select group of Radius executives, customers and marketing leaders together to discuss industry trends and emerging best practices pursuant to B2B data and predictive marketing, innovative customer acquisition strategies, and the transformation and evolution of the marketing technology stack. Participants included executives from Box, Edelman Financial, Meraki, MetLife, Polycom, Sam’s Club and Zenefits among others.
At Radius we are focused on delivering innovative technology solutions that enable our customers to drive revenue within their organizations. This Advisory Board provided the opportunity to hear directly from our customers about their customer acquisition efforts, the challenges they face, and how they are executing marketing campaigns within their organizations.
The Advisory Board meeting included insightful discussions on topics such as predictive analytics and where marketers are seeing ROI, use cases across the funnel, measurement and top priorities for marketers including prioritizing leads, database health, account-based marketing (ABM), customer analytics and LTV. In addition, the Advisory Board provided our customers with the opportunity to share input on our product roadmap and feedback on the core use cases that Radius addresses.
The role of the marketer is transforming at a rapid pace and now more than ever marketers need to be equipped with the right tools to harness high-quality data to reach the right customer where they are with the products and services they need. At Radius our customers are our top priority and play an integral role in driving our product strategy. By bringing customers together for the Advisory Board, we were able to better understand their in-house marketing and operations best practices and combine them with industry best practices captured through our customer success organization and the 100+ successful implementations we have delivered to date.
The top three takeaways coming out of the Advisory Board were:
- Co-marketing is a top campaign performer for all organizations, further validating the opportunity companies see in leveraging insights on shared customers and prospects. This reduces the cost per acquisition ultimately helping retain more customers. The recently announced Radius Customer Exchange is already helping make these campaigns a reality for customers.
- Fueling the funnel through an omnichannel strategy is a key priority use case. Marketers have increasing pressure to drive revenue and build top of funnel demand, which was a unanimous priority for all the marketing leaders.
- Data quality & stewardship continues to be an obstacle in executing marketing campaigns, further validating the need for an accurate and constantly updated source of truth with B2B data. By applying a Network Effect to data, customers can expect significant data quality improvements in data accuracy, comprehensiveness, and freshness.
We are appreciative of the 100+ customers that rely on Radius to drive their marketing data and customer acquisition strategies and are incredibly thankful for the insights we learn from our customers and partners on a daily basis. This collaborative partnership with our customers is key to both our strategy and corporate values at Radius. Product innovation and customer success are our foundational pillars that allow us to stay focused on delivering the capabilities and services that matter most to our growing customer army. Thank you for a great Dreamforce and we look forward to helping all of you exceed your 2016 and 2017 marketing and sales initiatives.
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