Radius Brings Industry-Leading Predictive Marketing Platform to Enterprise Marketers
Today I’m excited to announce that Radius is expanding its predictive marketing solution to serve B2B enterprise marketers. In an ever-changing, increasingly diverse SMB market, the Radius team has worked tirelessly to build the leading predictive platform. Given our success in helping companies like Sam’s Club, FiveStars, and InfusionSoft to reach SMBs, we are now bringing the same predictive marketing innovation to all B2B Marketers.
Radius continues to develop one of the most advanced data science and engineering organizations in the industry. Notably, Radius was recently recognized by Gartner Inc. as a 2016 Cool Vendor in Data-Driven Marketing. At the core of Radius is the Radius Business GraphSM, representing the most accurate customer and prospect data in a single platform. B2B marketers are able to leverage data to drive revenue, resulting in shorter sales cycles and more closed deals.
With this upmarket expansion, Radius provides three key solutions for enterprise marketers.
1. Predictive Acquisition: Radius helps marketers uncover the most promising segments and then engage them with targeted, integrated campaigns. Marketers can employ look-alike targeting and visualize their total addressable market through Customer Relationship Management tools, Marketing Automation, and beyond. Marketers targeting enterprise companies can use signals like News & Events, Product Technologies, and Headquarters and Chain information to target the best prospects.
2. Predictive Prioritization: B2B marketers struggle to prioritize an overwhelming number of inbound leads. Radius Predictive Prioritization identifies the best inbound prospects and their key attributes so marketers can focus resources on the leads that are most likely to convert.
3. Account-Based Marketing: Radius is the exclusive predictive vendor in the ABM Alliance to provide account selection capabilities. Our ABM solution enables marketers to select data-driven target account lists, segment accounts to create personalized campaigns, and execute multi-channel campaigns.
The hard work and determination of our employees and community partners will continue to drive Radius’ innovation and success! Go team!
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