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Sales Voicemail Tips & Strategies–Part 2

Sales Voicemail Tips and Strategies Part 1

An answering machine is perhaps the most difficult prospect you’ll ever face. You can’t write down a clear and concise sales pitch like you can in an email. You can’t feel out a prospect’s preferred tone and pace like you can on a call. You have only your voice and (if you know how to leave voicemails that get responses) 30 seconds to convince your prospects that you’re worth their time. So where do you begin? -excerpt from <a href=”https://radius.com/discover-radius/perfect-voicemails-guide/”>How to Leave Voicemails that Get Call Backs.

How to Leave the Best Voicemail of Your Life:

  1. If your goal of your message is to get a call back, don’t leave information that allows your prospect to waver before making up his or her mind. Provide a key date for follow up as a call-to-action that encourages your prospect to return your call. You have to create a reason for them to call you back.

  2. Repeat your phone number twice, or say it very slowly once. If your prospect can’t quickly write your number down, you’ve given them a perfect reason not to call back.

  3. Avoid asking your prospect to call you back at a certain time. This provides them with an excuse not to call you. Offer a window for when they should call you back.

  4. Never state in your message that you will plan to call them back. Again, this only gives your prospect an excuse to ignore your message.

  5. Messages left on a Friday afternoon are the least likely to be returned. For most people, Monday mornings are very busy and, as a result, only high–priority activities will get their immediate attention.

  6. Do not leave voicemail messages at odd hours of the night. Most voicemail systems offer a timestamp and the person hearing the message will immediately suspect you never intended to talk to them..

  7. The best hours to leave voicemail messages are from 6:45 to 8:00 a.m. and from 4:30 to 6:30 p.m. Driven people are usually working during these time periods, and the person receiving your message could potentially view you as one – which is good.

  8. Wisely use time zone changes to make as many calls as possible during the optimal voicemail periods listed in the previous tip.

  9. Voicemail messages are an excellent way to introduce yourself to a person. Be personable, yet professional, and link your message to something of interest to the person you are calling (such as another person or event). The recipient may view your message as a waste of time if you have no purpose other than getting your name in front of them.

  10. When leaving a message with multiple points, be sure to immediately disclose how many you will be making. This will prevent the recipient from accidentally fast-forwarding or deleting it before it is completely heard.

  11. If you can’t say it briefly, don’t say it at all. Voicemail is not storytime. Leaving a long message invites your prospect to skip the entire thing. The optimal voicemail message is between 8 and 14 seconds.

  12. When leaving your phone number, do not leave your website address as well. This gives your prospect an opportunity to make a decision about you without calling you back.

  13. Leave a “PS” at the end of your message. A “PS” is a very quick, additional piece of  information that you use to make a connection with someone.

  14. Mention your prospect’s first name at  least twice in the message, but don’t use their last name (doing so comes across as very impersonal).

  15. Refer to a mutual acquaintance in your message as a way of connecting with the recipient. (Caution: Make sure they think positively of that person!)

Voicemail doesn’t have to be your nemesis.  Instead, it can be a tool to keep your prospecting and sales motivation on track.  Don’t try to wing it.  Be conscientious of the way you use voicemail to its fullest so that you won’t just survive it — you’ll thrive with it!

About the Author
Mark Hunter, “The Sales Hunter,” is author of High-Profit Selling: Win the Sale Without Compromising on Price. He is a sales expert who speaks to thousands each year on how to increase their sales profitability. He was named one of the Top 50 Influencers in Sales by Top Sales World.

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